News You Need, Conversations You Want – New Updates to the Yahoo App and Homepage
By Simon Khalaf, SVP
Today, we are excited to announce new updates to the Yahoo app and homepage in the U.S. Now you can find, consume and engage around the news, content and video you care about all in one place, front and center. We’ve made it easier to discover and create conversations with a community around engaging content and follow the latest developing stories in a nearly infinite news stream.
As we worked to build this new experience, we looked to the latest mobile trends to guide us. In 2015, news and magazine apps usage alone grew 141% (Flurry Trend Report), demonstrating huge interest in discovering, consuming and engaging around great content from around the web. Whether you consume content through the Yahoo app or on the homepage, you’ll find it consistent across platforms.

Easier To Get All Your Latest News and Content
With this update, we’ve made it possible to sift through more content in less time. You no longer need to open individual articles in multiple browser tabs; instead, you can simply scroll through related stories inline. Up top, our editors pick some of the most important stories you need to know, alongside content most relevant to you. For a more in-depth understanding of a story, see related stories by clicking the “heart” icon, or clicking through to find additional related stories below each article. Over time, as you click on more content, the Yahoo stream becomes more tailored to your interests. The more you use the app and homepage, the better your experience will be.
Join the Community to Discover and Create Conversations
News stories have the power to start meaningful conversations. With tens of millions of you sharing your views daily as part of our vibrant community, we want to amplify your voice. We’ve made it easier for you to share your thoughts, engage and converse with each other about a particular topic or story. This new update surfaces comments directly in-line, making it easy to share and hear reactions from our community, in one place.
Follow the Latest Developing Stories
Interested in breaking news and real-time events? The new updates let you discover the full story as it’s happening live. Follow the latest news developments and receive instant notifications when a story is updated.
Additionally, we’ll continue to offer the same great opportunities for our advertisers with more to come so stay tuned.
Download the Yahoo app from the App Store and Google Play Store, and check out the Yahoo homepage. We can’t wait to hear what you think, so share your ideas and feedback for Yahoo on the web, iOS and Android.
