By David Iudica, Senior Director, Industry Insights, Yahoo
At more than 17% of the population, Hispanics represent the largest ethnicity in the U.S., and they are expected to represent 29% of the population by 2060. That’s almost one in three Americans. What does that mean for marketers? Hispanics are quickly becoming one of the most coveted consumer groups, with an annual buying power expected to reach $1.7 trillion by 2019.
Young Hispanics, who are digitally savvy and culturally connected, are a particularly important audience. To help marketers gain a greater understanding of their interests and perceptions, we partnered with market research firm Ipsos and research partner Audience Theory to survey Hispanics in the U.S., with a specific focus on the third generation.
The 3rd-Generation Hispanic
We define the third-generation Hispanic as one who is born in the U.S., with both parents also born in the U.S., and at least one foreign-born grandparent. On the surface, it appears that the third generation’s cultural identity may be on the decline as English has become the more prevalent language for them, but our findings show it’s actually growing stronger. A wide variety of factors influence the third generation’s feelings of cultural connection. They find significant ties to the food they eat or cook (68%), and the traditions, celebrations and holidays they observe (55%).
Language is also a point of pride, but not seen as a requirement. The majority of respondents said speaking Spanish is valuable in America today, and that it’s a way of preserving their culture and heritage. On the flip side, of those who are not bilingual, nearly 40% feel anger at their family for not ensuring they learn Spanish.
Online video is the new mobilizer
As our previous study indicated, an increasing number of Hispanics are watching online videos via their smartphones, due to the richness of content and convenience. Of Spanish-dominant (those who prefer to speak Spanish over English) respondents, 94% use their mobile devices to watch video at least once a week (84% for English-dominant). Further, 72% like to watch online video from multiple devices, demonstrating a clear opportunity for marketers to leverage this format.
Making the brand connection: Create relatable scenarios
Third-generation Hispanics have specific opinions when it comes to the advertising that reaches them. Therefore, marketers should understand the difference between “Hispandering” and offering a true reflection of cultural realities, while keeping these insights in mind:
54% of third-generation Hispanics actively seek out and/or enjoy online content tailored to them as Hispanic/Latino
65% feel there should be more ads in English that speak specifically to Hispanics
53% welcome advertising targeted specifically to them as a Hispanic/Latino
51% of third-generation respondents believe advertising targeted specifically at them as a Hispanic/Latino does not accurately reflect their experience
49% believe advertisers need to do more than simply translate English-speaking commercials
As the purchasing power for young Hispanics continues to grow, the attention marketers give this audience needs to grow in parallel. For most third-generation Hispanics, their culture and heritage have an important impact on their self-identity, and this, in turn, influences how they view and engage with brands.
Interested in learning more? Read the full case study here. For the Spanish version of this blog post, please visit yahoolatam.tumblr.com.
By Rachana Choubey, Director of Product Management
With the 2016 presidential election on everyone’s minds, it’s key for voters to easily find voter registration and candidate background to inform their voting. That’s why Yahoo has brought voter education features and related content directly to the forefront of your search page
Yahoo Search now delivers visual information cards for top elections searches across desktop, tablet and mobile:
By Kyle McDoniel, Head of Yahoo Sports Global Partnerships
Over the past few years, we’ve been doubling down on live sports content. We brought you the first ever global live stream of a regular season NFL game. We have a MLB Game of the Day. We have four NHL games every week during the regular season starting again next week. We have featured coverage of PGA Tour events. And it’s about to get even better.
Beginning tonight when the Arizona Cardinals face the San Francisco 49ers, football fans around the world can tune into Twitter’s live stream of the Thursday night NFL games on Yahoo Sports with a Twitter feed accompanying the live stream. Games Include:
Week 5, October 6 – Arizona Cardinals vs San Francisco 49ers
Week 6, October 13 – Denver Broncos vs San Diego Chargers
Week 7, October 20 – Chicago Bears vs Green Bay Packers
Week 11, November 17 – New Orleans Saints vs Carolina Panthers
Week 13, December 1 – Dallas Cowboys vs Minnesota Vikings
Week 14, December 8 – Oakland Raiders vs Kansas City Chiefs
Week 15, December 15 – Los Angeles Rams vs Seattle Seahawks
Week 16, December 22 – New York Giants vs Philadelphia Eagles
Yahoo Sports is one of the leaders in online sports for scores, news, fantasy and original programming. We are thrilled to continue to build on our live sports offerings by teaming up with Twitter. The game starts in just a few hours so don’t forget to watch at Yahoo Sports!
By Kelly Hirano, Vice President of Engineering, Yahoo Sports
Even with Fantasy Football season well underway, we’re not taking our foot off the gas in terms of taking feedback from users on how to improve our products and enhance the fantasy experience. You’ve spoken and we heard you. Today, we’re excited to share the first integration of our award-winning fantasy sports app as a Fantasy Football skill for Amazon’s Alexa.
You’ll be able to use the Yahoo Sports Fantasy Football skill to follow your leagues’ standings, matchups, player points and more – all by using the power of your voice. Users can find our new skill on Alexa-enabled devices such as Amazon Echo, Echo Dot, Amazon Tap and Amazon Fire TV.
First, enable the skill by saying, “Alexa, enable the Yahoo Fantasy Football skill.” After you connect the skill with your Yahoo account in the Alexa iOS or Android app, you can ask Alexa questions about the Yahoo league of your choice. For example, “Alexa, ask Yahoo Fantasy Football about my score” or “Alexa, ask Yahoo Fantasy Football if I have any injuries on my roster.” For a more conversational experience, just say, “Alexa, open Yahoo Fantasy Football.”
We’re thrilled to bring Yahoo Fantasy Football to Alexa and hope you enjoy it as much as we do. As always, please let us know what you think on Twitter @YahooFantasy and keep an eye out for more innovations as the season progresses!
Connecting with others who share your passion for social issues, favorite sports teams, celebrity gossip or having a healthy debate about politics is often a fragmented experience. Most people switch between passively discovering news from their friends and reading hard-hitting news without any interaction.
More than 300 million people come to Yahoo every month and share their voice and opinions on important news stories, creating a vibrant community around issues that impact the world. It is a very common and predictable cycle: read, watch, react and repeat. But we knew we could do more to elevate these conversations and empower our passionate community. That’s why we’re launching Yahoo Newsroom for iOS and Android.
Following our efforts to reimagine our Homepage and Yahoo app updates in January, the all-new Yahoo Newsroom makes it easier to discover content relevant to you, and to participate in conversations around issues you are passionate about. Simply hit the explore tab to find a range of topics, which we call “Vibes.” As you select “Vibes” to follow, your newsfeed will adjust to include the stories and conversations that matter most to you. The more “Vibes” you follow and stories you engage with, the more the content will be tailored to your interests.
What’s exciting about this experience is that it empowers our community of hundreds of millions of global users to participate in and help shape the conversation. You can now post articles from around the web – with your reactions – directly into specific “Vibes” to spark a discussion. Yahoo’s personalization technology ensures that people who share your interests will see your posts and be prompted to join the conversation.
Yahoo has long been a world-class leader in developing algorithms to find and deliver news tailored specifically for you. With Newsroom, we’ve combined this best-in-class content from Yahoo and around the web with community empowerment: the platform that enables you to speak your mind, free from social pressure and engage in open discussion around what you see.
We know great things happen when we empower our communities. Tumblr, Finance, Fantasy Sports and Polyvore are all evidence of that, and now we’re bringing that voice to a new experience anchored in news. We can’t wait to hear what you think, so please, share your ideas and feedback. Download the Yahoo Newsroom app from the App Store and Google Play Store.
Automatically identifying that an image is not suitable/safe for work (NSFW), including offensive and adult images, is an important problem which researchers have been trying to tackle for decades. Since images and user-generated content dominate the Internet today, filtering NSFW images becomes an essential component of Web and mobile applications. With the evolution of computer vision, improved training data, and deep learning algorithms, computers are now able to automatically classify NSFW image content with greater precision.
Defining NSFW material is subjective and the task of identifying these images is non-trivial. Moreover, what may be objectionable in one context can be suitable in another. For this reason, the model we describe below focuses only on one type of NSFW content: pornographic images. The identification of NSFW sketches, cartoons, text, images of graphic violence, or other types of unsuitable content is not addressed with this model.
To the best of our knowledge, there is no open source model or algorithm for identifying NSFW images. In the spirit of collaboration and with the hope of advancing this endeavor, we are releasing our deep learning model that will allow developers to experiment with a classifier for NSFW detection, and provide feedback to us on ways to improve the classifier.
Our general purpose Caffe deep neural network model (Github code) takes an image as input and outputs a probability (i.e a score between 0-1) which can be used to detect and filter NSFW images. Developers can use this score to filter images below a certain suitable threshold based on a ROC curve for specific use-cases, or use this signal to rank images in search results.
Convolutional Neural Network (CNN) architectures and tradeoffs
In recent years, CNNs have become very successful in image classification problems [1] [5] [6]. Since 2012, new CNN architectures have continuously improved the accuracy of the standard ImageNet classification challenge. Some of the major breakthroughs include AlexNet (2012) [6], GoogLeNet [5], VGG (2013) [2] and Residual Networks (2015) [1]. These networks have different tradeoffs in terms of runtime, memory requirements, and accuracy. The main indicators for runtime and memory requirements are:
Flops or connections – The number of connections in a neural network determine the number of compute operations during a forward pass, which is proportional to the runtime of the network while classifying an image.
Parameters -–The number of parameters in a neural network determine the amount of memory needed to load the network.
Ideally we want a network with minimum flops and minimum parameters, which would achieve maximum accuracy.
Training a deep neural network for NSFW classification
We train the models using a dataset of positive (i.e. NSFW) images and negative (i.e. SFW – suitable/safe for work) images. We are not releasing the training images or other details due to the nature of the data, but instead we open source the output model which can be used for classification by a developer.
We use the Caffe deep learning library and CaffeOnSpark; the latter is a powerful open source framework for distributed learning that brings Caffe deep learning to Hadoop and Spark clusters for training models (Big shout out to Yahoo’s CaffeOnSpark team!).
While training, the images were resized to 256x256 pixels, horizontally flipped for data augmentation, and randomly cropped to 224x224 pixels, and were then fed to the network. For training residual networks, we used scale augmentation as described in the ResNet paper [1], to avoid overfitting. We evaluated various architectures to experiment with tradeoffs of runtime vs accuracy.
MS_CTC [4] – This architecture was proposed in Microsoft’s constrained time cost paper. It improves on top of AlexNet in terms of speed and accuracy maintaining a combination of convolutional and fully-connected layers.
Squeezenet [3] – This architecture introduces the fire module which contain layers to squeeze and then expand the input data blob. This helps to save the number of parameters keeping the Imagenet accuracy as good as AlexNet, while the memory requirement is only 6MB.
VGG [2] – This architecture has 13 conv layers and 3 FC layers.
GoogLeNet [5] – GoogLeNet introduces inception modules and has 20 convolutional layer stages. It also uses hanging loss functions in intermediate layers to tackle the problem of diminishing gradients for deep networks.
ResNet-50 [1] – ResNets use shortcut connections to solve the problem of diminishing gradients. We used the 50-layer residual network released by the authors.
ResNet-50-thin – The model was generated using our pynetbuilder tool and replicates the Residual Network paper’s 50-layer network (with half number of filters in each layer). You can find more details on how the model was generated and trained here.
Tradeoffs of different architectures: accuracy vs number of flops vs number of params in network.
The deep models were first pre-trained on the ImageNet 1000 class dataset. For each network, we replace the last layer (FC1000) with a 2-node fully-connected layer. Then we fine-tune the weights on the NSFW dataset. Note that we keep the learning rate multiplier for the last FC layer 5 times the multiplier of other layers, which are being fine-tuned. We also tune the hyper parameters (step size, base learning rate) to optimize the performance.
We observe that the performance of the models on NSFW classification tasks is related to the performance of the pre-trained model on ImageNet classification tasks, so if we have a better pretrained model, it helps in fine-tuned classification tasks. The graph below shows the relative performance on our held-out NSFW evaluation set. Please note that the false positive rate (FPR) at a fixed false negative rate (FNR) shown in the graph is specific to our evaluation dataset, and is shown here for illustrative purposes. To use the models for NSFW filtering, we suggest that you plot the ROC curve using your dataset and pick a suitable threshold.
Comparison of performance of models on Imagenet and their counterparts fine-tuned on NSFW dataset.
We are releasing the thin ResNet 50 model, since it provides good tradeoff in terms of accuracy, and the model is lightweight in terms of runtime (takes < 0.5 sec on CPU) and memory (~23 MB). Please refer our git repository for instructions and usage of our model. We encourage developers to try the model for their NSFW filtering use cases. For any questions or feedback about performance of model, we encourage creating a issue and we will respond ASAP.
Results can be improved by fine-tuning the model for your dataset or use case. If you achieve improved performance or you have trained a NSFW model with different architecture, we encourage contributing to the model or sharing the link on our description page.
Disclaimer: The definition of NSFW is subjective and contextual. This model is a general purpose reference model, which can be used for the preliminary filtering of pornographic images. We do not provide guarantees of accuracy of output, rather we make this available for developers to explore and enhance as an open source project.
[1] He, Kaiming, Xiangyu Zhang, Shaoqing Ren, and Jian Sun. “Deep residual learning for image recognition” arXiv preprint arXiv:1512.03385 (2015).
[2] Simonyan, Karen, and Andrew Zisserman. “Very deep convolutional networks for large-scale image recognition.”; arXiv preprint arXiv:1409.1556(2014).
[3] Iandola, Forrest N., Matthew W. Moskewicz, Khalid Ashraf, Song Han, William J. Dally, and Kurt Keutzer. “SqueezeNet: AlexNet-level accuracy with 50x fewer parameters and 1MB model size.”; arXiv preprint arXiv:1602.07360 (2016).
[4] He, Kaiming, and Jian Sun. “Convolutional neural networks at constrained time cost.” In Proceedings of the IEEE Conference on Computer Vision and Pattern Recognition, pp. 5353-5360. 2015.
[5] Szegedy, Christian, Wei Liu, Yangqing Jia, Pierre Sermanet,Scott Reed, Dragomir Anguelov, Dumitru Erhan, Vincent Vanhoucke, and Andrew Rabinovich. “Going deeper with convolutions” In Proceedings of the IEEE Conference on Computer Vision and Pattern Recognition, pp. 1-9. 2015.
[6] Krizhevsky, Alex, Ilya Sutskever, and Geoffrey E. Hinton. “Imagenet classification with deep convolutional neural networks” In Advances in neural information processing systems, pp. 1097-1105. 2012.
Yahoo News’ special coverage of the first 2016 presidential debate received nearly 9 million page views for Yahoo News and Politics (articles and video) and more than 5 million video views (both live and VOD.)
The special edition of “Yahoo News Now: 2016 the Choice” was anchored by Yahoo Global News Anchor Katie Couric alongside Yahoo National Political Columnist Matt Bai. The pre- and post-show featured special guests and analysis by Yahoo News Chief Investigative Correspondent Michael Isikoff, Yahoo Finance Columnist Rick Newman, Democratic strategist Jamal Simmons and Republican strategist and former communications director for Ted Cruz’s presidential campaign Alice Stewart. Yahoo News and Finance Anchor Bianna Golodryga and Yahoo National Correspondent Hunter Walker joined live from the spin room at Hofstra University, along with a team of reporters on the ground in New York, Washington and beyond.
Check out the replay of the entire live stream and highlights at yahoo.com/2016choice
Yahoo Finance and Berkshire Hathaway are once again opening the doors to the world for the second annual exclusive live stream of Berkshire Hathaway’s Shareholders meeting. We’re offering viewers a firsthand experience of the highly anticipated event attended by over 40,000 shareholders. This past year, Yahoo Finance live streamed the event for the first time ever, drawing in more than one million viewers, with an additional 17 million views to date. We expect 2017 to be no different.
People who tune in will get to hear first-hand from Warren Buffett, Vice Chairman Charlie Munger as well as watch interviews with a wide range of notable guests. But interviews and speeches are just the beginning. There’s a lot more to this event in Omaha, Nebraska. The live stream will take guests inside all the goings-on that weekend, the top local hotspots, and the carnival-like atmosphere of the exhibition hall where many of Berkshire’s subsidiaries showcase their products and services.
This is event is a great example of what sets Yahoo Finance apart – bringing exclusive content to our audience via our premium live streaming capabilities, at an unprecedented scale. We’re making it easy for you to watch, streaming the event across all devices in both English and Mandarin. An exclusive VOD replay will also be available on Yahoo Finance for 30 days following the meeting. Yahoo will offer video and display advertising, as well as sponsorship opportunities alongside the live stream.
With less than two months left in what may be the most talked-about, unconventional and divisive presidential election in recent history, Americans will soon face a final decision on Election Day. To help them prepare, and to make sense of how we got here and where we are going as a country, the Yahoo News and Politics team presents “2016 The Choice.”
As we have since the beginning of the campaign season, we are bringing our readers and viewers the latest news from the campaign trail, along with enterprise and investigative reporting, commentary and analysis, and explainer pieces. We have also added a number of exclusive, branded series exploring the down-ballot races, President Obama’s legacy and his final 100 days in office, and the role gender is playing in the election. Finally, we will present the people, places and moments that have shaped the narrative of this presidential race.
Here’s a rundown of what you can expect to see:
16 in 2016 – In an age of instant celebrity, private citizens can be catapulted by events into the public eye. That has never been more true than during the 2016 presidential race. In this new multimedia series, we will offer written pieces, interviews and original video to profile 16 Americans who found themselves – mostly to their surprise – caught up in the swirl of election news and to examine the effect that has had on their lives. We’ll also revisit the top 16 places that made headlines, reflecting some of the major issues faced by our country and the world at large. And from a race that often seemed to have more memorable moments in a week than you would expect in an entire election cycle, we’ve picked the 16 moments that really seemed to have a lasting effect on the race. These pieces will roll out over the final weeks of the race, and on election night, the people, places and moments featured in these highlights will appear throughout rolling, live-streaming coverage of the historic results, helping to frame the evening.
Live-streaming coverage – Yahoo Global News Anchor Katie Couric will lead an unrivaled lineup of live coverage alongside Yahoo News and Finance Anchor Bianna Golodryga and National Political Columnist Matt Bai. The coverage will feature streaming of all debates with pre- and post-show analysis, as well as a new live daily politics show, newsmaking interviews, feature pieces and more. This will include:
‘Yahoo News Now’ Special Edition: 2016 The Choice – Starting Oct. 3, we’ll be coming to you live from the Yahoo studio in New York City at 11am ET, bringing the latest information and analysis of the day’s most compelling storylines in the race for the White House.
Debate coverage – Yahoo News will host pre- and post-show coverage for each presidential and vice presidential debate, featuring special guests and expert analysis from the Yahoo News and Politics team. We’ll also be live-streaming the debates commercial-free, with our politics reporters on the ground and a camera live from the spin room. Our full coverage will be available on desktop, mobile and via the Yahoo app on Roku, Apple TV, Amazon Fire TV and Xbox 360. We’ll also be simulcasting on Facebook Live.
Election night – The Yahoo News team will appear live throughout the evening bringing you results, analysis and newsmaking interviews. Our coverage will also be highly interactive and available on Yahoo and Facebook, streamed across devices via the Yahoo app and iterated for other platforms, including Instagram and Snapchat. Yahoo will have live cameras inside both the Clinton and Trump headquarters to bring users exclusive and unique interviews and moments throughout the night.
Interactive states map – Stay on top of the latest polling results with our new interactive map. Powered by data from the highly respected Cook Political Report, the map gives users access to subscription-only projections for the presidential, Senate, House, and gubernatorial races. We will also regularly feature Cook contributors on our live daily show, as well as our election night coverage.
Special columns –The Politics team has created three new recurring columns:
The Down Ticket– Andrew Romano takes the lead in reporting on critical Senate, House and governor’s races. Each Tuesday and Thursday leading up to Election Day, he and Jon Ward will bring you news and analysis about these races, how they are being affected by the presidential race and how they may ultimately shape the country’s future.
The Last 100 Days– Olivier Knox’s weekly column looks at what President Obama hopes to accomplish in his final stretch in office, examines his record on critical issues and explores how he is trying to use his final days in the White House to shape his legacy.
The Woman Factor – As the country, for the first time ever, faces a choice between a man and a woman for president, Garance Franke-Ruta takes a look at the role gender is playing in the election.
Live blog – Follow along with our 24/7 ScribbleLive blog during all the debates and on election night. It will offer contributions from the entire Yahoo News and Politics team and expert contributors, including the latest breaking updates, important stories, tweets, trending topics, photos, videos and more.
We’ll also be providing in-depth coverage and reporting from the Yahoo News political team, with a dozen reporters and editors, including Deputy Editor Daniel Klaidman (@dklaidman), Chief Investigative Correspondent Michael Isikoff (@Isikoff), National Political Columnist Matt Bai (@mattbai), Chief Washington Correspondent Olivier Knox (@OKnox), Senior Politics Editor Garance Franke-Ruta (@thegarance) and Correspondents Andrew Romano (@AndrewRomano), Hunter Walker (@hunterw), Holly Bailey (@hollybdc), Jon Ward (@jonward11) Lisa Belkin (@LisaBelkin1), Colin Campbell (@BKColin) and Liz Goodwin (@lizcgoodwin).
Yahoo News’ 2016 The Choice comes on the heels of what has already been a record-breaking election year for us. For all of the latest real-time updates about the 2016 election, social media users can follow @yahoonews on Twitter.
A recent investigation by Yahoo has confirmed that a copy of certain user account information was stolen from the company’s network in late 2014 by what it believes is a state-sponsored actor. The account information may have included names, email addresses, telephone numbers, dates of birth, hashed passwords (the vast majority with bcrypt) and, in some cases, encrypted or unencrypted security questions and answers. The ongoing investigation suggests that stolen information did not include unprotected passwords, payment card data, or bank account information; payment card data and bank account information are not stored in the system that the investigation has found to be affected. Based on the ongoing investigation, Yahoo believes that information associated with at least 500 million user accounts was stolen and the investigation has found no evidence that the state-sponsored actor is currently in Yahoo’s network. Yahoo is working closely with law enforcement on this matter.
We are taking action to protect our users:
We are notifying potentially affected users. The content of the email Yahoo is sending to those users will be available at https://yahoo.com/security-notice-content beginning at 11:30 am (PDT).
We are asking potentially affected users to promptly change their passwords and adopt alternate means of account verification.
We invalidated unencrypted security questions and answers so they cannot be used to access an account.
We are recommending that all users who haven’t changed their passwords since 2014 do so.
We continue to enhance our systems that detect and prevent unauthorized access to user accounts.
We are working closely with law enforcement on this matter.
Change your password and security questions and answers for any other accounts on which you used the same or similar information used for your Yahoo account.
Review your accounts for suspicious activity.
Be cautious of any unsolicited communications that ask for your personal information or refer you to a web page asking for personal information.
Avoid clicking on links or downloading attachments from suspicious emails.
Additionally, please consider using Yahoo Account Key, a simple authentication tool that eliminates the need to use a password altogether.
An increasingly connected world has come with increasingly sophisticated threats. Industry, government and users are constantly in the crosshairs of adversaries. Through strategic proactive detection initiatives and active response to unauthorized access of accounts, Yahoo will continue to strive to stay ahead of these ever-evolving online threats and to keep our users and our platforms secure.
For more information about this issue and our security resources, please visit the Yahoo Security Issue FAQs page, https://yahoo.com/security-update, which will be up beginning at 12pm (PDT).
Statements in this press release regarding the findings of Yahoo’s ongoing investigation involve potential risks and uncertainties. The final conclusions of the investigation may differ from the findings to date due to various factors including, but not limited to, the discovery of new or additional information and other developments that may arise during the course of the investigation. More information about potential risks and uncertainties of security breaches that could affect the Company’s business and financial results is included under the caption “Risk Factors” in the Company’s Quarterly Report on Form 10-Q for the quarter ended June 30, 2016, which is on file with the SEC and available on the SEC’s website at http://www.sec.gov./
Missed last night’s late-night monologue on TV? Don’t worry, we’ve got you covered with the launch of Yahoo View for iPhone. Featuring Hulu content, the new app offers you free access to the best TV moments, including the most popular clips in comedy, sports, late night, celebrity and news. We’re talking the best highlights from Blackish, Jimmy Fallon and Jimmy Kimmel – does it get any better?
Download the Yahoo View iOS app here (available in the US only) to check out your favorite TV clips on the go. To watch full episodes, head over to the desktop site at view.yahoo.com. The Android app and mobile web experience will be coming soon.
By Lisa Utzschneider, Chief Revenue Officer, Yahoo
Every year Advertising Week brings together the most passionate leaders across the advertising, media and technology industries. I’m looking forward to joining our partners and my Yahoo colleagues on stage throughout the week.
From a spotlight on the rise of live video to predictions for the future of programmatic, here’s a peek at where Yahoo will be during Advertising Week. And don’t forget to follow us at @YahooAds for real-time updates!
Monday, September 26:
I’m honored to kick off Advertising Week 2016 on the Times Center Stage with Go Live: The Shift to Live Video – a session about what’s driving the demand for live video and how content creators are bringing the biggest events, from sports to finance, to life. Joining me to discuss are Yahoo Finance’s Andy Serwer, Yahoo’s Fantasy Football analyst Liz Loza, and special guest Kenny Gersh from MLB Advanced Media. Additionally, to deep dive into the world of Esports, Yahoo’s Travis Gafford will sit down with basketball star turned Esports entrepreneur Rick Fox, owner of Echo Fox.
Yahoo’s Kathy Kayse will join Tom Salomone from the National Association of Realtors® and David Buklarewicz of Havas Media for a unique take on mastering brand storytelling and share learnings from a top-performing campaign during day one of IAB MIXX at the Crowne Plaza.
Tuesday, September 27:
Hot off Monday night’s presidential debate, Yahoo News Global Anchor Katie Couric will discuss the good, bad and ugly of the 2016 elections with Yahoo’s Matt Bai and political influencers Jamal Simmons and Kristen Soltis Anderson on the Times Center Stage.
Directly following, Katie Couric will head over to The Girls Lounge at The New York Times Building, 15th floor, to sit down with founder Shelley Zalis for a 1:1 conversation.
Native is one of the fastest growing areas of digital advertising, and Kathy Kayse will share tips on how to be an expert during the Native Ad Forum at Reuters.
On the BING Stage, Yahoo News’ Hunter Walker will talk about the intersection of social media and politics on The (Anti) Social Election panel.
Wednesday, September 28:
Tod Sacerdoti and I will kick off the day with a conversation about The Next Era of Programmatic on the Times Center Stage, including big insights from Mediavest | Spark’s Oleg Korenfeld.
In The Modern Marketer: A Case Study, Alex Sutton of Avis Budget Group and Megan Harris of SYZYGY will join Yahoo’s Courtney McKlveen on stage at the Times Center Hall to present a behind-the-scenes look at how brands are tapping into the power of data, content and technology.
Yannis Dosios will join a discussion about The Future of Video at the Times Center Hall.
At Publicis Media’s Multicultural Talent Pipeline event, Armando Rodriguez will share insights on a panel addressing the importance of data and technology in advertising.
In Getting Native Video Right: A Brand Playbook, Yahoo’s David Iudica and Jose Singer will join Heineken’s Ron Amram and Mediavest | Spark’s Jeff Giacchetti to cover the latest insights on native video ads at the Times Center Hall.
Visit our Yahoo Advertising Blog for more information and updates during Advertising Week. We hope to see you there!
Whether you want to show your friends the beautiful scenery while you’re on vacation or send baby videos to grandma and grandpa, Yahoo Messenger has you covered! Launching today, video in Messenger makes it even easier to show rather than tell when you want to share experiences with the people you care about. Now available on both the iOS and Android app globally, you can send videos in one-on-one and group conversations!
Wondering how it’s done? It’s just like sending photos. When composing a message, tap on the gallery picker to choose a video from your device’s gallery. Note that you’ll need to trim videos to a minute or less before sharing them in Messenger.
Update your app or download the Yahoo Messenger app for iOS and Android today to enjoy this new feature!
We’re teaming up with Riot Games to announce the University League of Legends (uLoL) Rivalries by Yahoo Esports accelerating our efforts to bring the best talent and media coverage to the industry. Starting November 4, Yahoo Esports and uLoL will unleash the biggest North American college rivalries for five consecutive weeks, in a series of competitive matchups with in-depth coverage and on-campus viewing events. Even better, League players and passionate college fans will vote on which rivalry match-ups will appear in this inaugural series, starting September 19 on Yahoo Esports. Want to see League experts, alumni and media come to your campus this fall? Then vote early and often for your favorite rivalry game!
This partnership is a result of our focus on bringing premium coverage to the most diehard sources of fandom in all of sports: college rivalries. University League of Legends is a network of student-run clubs created to support and empower League of Legends communities on college campuses across the U.S. and Canada. Riot’s uLoL team focuses on growing an ecosystem for passionate college players to celebrate and compete with each other. The uLoL Rivalries series will enable players and fans to engage with unique League coverage, media personalities and advertising sponsors, both online and in-person on campus.
uLoL Rivalries by Yahoo Esports represents a new opportunity for advertisers to reach a young, dedicated audience of Esports fans through unique sponsorships. With branded segments as well as video advertising within these live streams, advertisers can be part of Yahoo’s exclusive coverage of each uLoL rivalry match. This is the latest way we’re delivering exciting content for our users on Yahoo Esports and helping our advertisers create meaningful connections with an important audience of millennials.
For more details on this event and how to vote, check out the upcoming Yahoo Esports Live broadcast later today at 3pm PDT (live on Yahoo Esports and Twitch).
Today we’re thrilled to announce that General Mills is the first presenting sponsor of Yahoo Esports Live, a new hour-long weekly live show. With custom branded segments and video advertising during this live programming, the new campaign for Reese’s Puffs Cereal will connect with fans of Yahoo Esports around recent news and analysis in the Esports industry. As part of this campaign, Reese’s Puffs will also sponsor Yahoo’s coverage for the live stream of ESL One New York 2016 from October 1-2.
Yahoo Esports Live includes two 30 minute segments, Late Night League and Tilted, airing every Monday from 3-4pm PT starting September 12 on Yahoo Esports and Twitch. Reese’s Puffs is the first sponsor and will have new opportunities to reach fans within this live experience. This sponsorship extends the “You Either Love Them or You’re Wrong” campaign for Reese’s Puffs to reach an important audience of millennials on Yahoo. In addition to Yahoo Esports Live, Reese’s Puffs will also run branded segments during Yahoo Esports’ coverage of ESL One New York 2016 on October 1-2. “Late Night League,” hosted by Mark Zimmerman, best known for “Blame Game” and his work on the Riot Games’ LCS analyst desk, will focus on recent news around the Esports world in the style of a late night talk show. “Tilted,” the second half of Yahoo Esports Live, is a roundtable discussion with a rotating cast of Yahoo Esports editorial and video personalities.
Yahoo continues to double down on video this year, with a focus on bringing the best live programming to users and opportunities for advertisers. Tune in to Yahoo Esports Live, premiering Monday, September 12 at 3pm PT.