By Kate Delos Reyes, Country Manager and Media Head in Yahoo! Philippines
Over 11,000 fans had the opportunity to cheer for their favorite celebrities as they walked in at the Mall of Asia Arena in the Philippines recently to attend the Yahoo! OMG! awards.
Filipinos are passionate about all things showbiz and this is exactly what we cater to with the OMG! awards. The award honors the Philippines’ favorite celebs, emerging stars and dedicated fans in the field of music, film, radio and television, who have been most-searched on Yahoo! Philippines and have caught the attention of the Filipino audience over the past year.
During the five weeks prior to the event, fans used online and SMS voting to narrow down winners in 22 categories. The voting website received more than 4 million unique users, 76 million page views, and 9 million votes. This surpassed last year’s record of 4 million votes, proving how passionate and competitive our fans are about their celebrity idols.
The award categories included Celebrity of the Year, Actor of the Year, Breakthrough Actress of the Year, Noontime Show of the Year, Best Love Team of the Year, Radio Show of the Year, Male Radio DJ of the Year, and Fan Club of the Year.
Popular TV actor Edu Manzano and musician Billy Crawford served as emcees at the awards show, which was jam packed with high-energy performances from Filipino superstars Gary Valenciano, Charice, Christian Bautista, Yeng Constantino, Erik Santos, Julie Anne San Jose, Elmo Magalona, and Kjwan.
Check out highlights from the event: