native advertising

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A New Publisher Solution: Yahoo Recommends

By Mike Kerns, Senior Vice President of Homepage and Verticals

At Yahoo, we understand the tools digital publishers need to monetize and develop their business. Over the years we have invested in and built world-class technology to support our media solutions. I’m excited to announce today that we are making that technology available to publishers across the web.

Yahoo Recommends is a technology that generates personalized content recommendations and a native advertising experience for users. The tool makes it easier for visitors to discover a publisher’s content and integrates an additional native advertising unit onto their site. We know first-hand that the combination of personalization and premium content works for users, and we’ve created Yahoo Recommends so publishers can put that powerful combination to work too.

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Powered by Yahoo’s personalization technology, Yahoo Recommends comes in a variety of shapes and sizes to accommodate any site layout on PC or mobile — ensuring a seamless integration with any site and a fluid, relevant and transparent experience for readers.

To help publishers monetize, Yahoo Recommends includes clearly labeled sponsored ads. Premium and personalized ads featured on Yahoo Recommends are served through Yahoo Gemini, Yahoo’s unified mobile search and native ad marketplace. The launch of Yahoo Recommends represents the first time the marketplace has grown to carry inventory and serve ads beyond Yahoo’s own sites.

Digital publishers like CBSi, VOX Media and Hearst are already using Yahoo Recommends to both make discovery easy for visitors and monetize their sites. “We are pleased to be one of the first media companies to use Yahoo Recommends,” said Jim Lanzone, President and CEO, CBS Interactive. “The personalized content recommendations enable users to discover and engage with even more of CBS Interactive’s premium content.”

Publishers can also manage analytics with detailed reporting to understand how their content and ads are performing. Any publisher can start increasing engagement and revenue with three simple steps:

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For more information about Publisher Solutions or to get started with Yahoo Recommends, contact your Yahoo representative or email Paul Krakow at pkrakow@yahoo-inc.com.

Extending Yahoo Stream Ads Globally

Last year, we debuted Yahoo Stream Ads as a way to make content discovery even more seamless and effective for our readers — through a brand new native ad format. Native advertising is paving the way for more engaging experiences across Yahoo, and we’re constantly exploring new ways to deliver value for brands, while enhancing the user experience. Today, we are extending Yahoo Stream Ads internationally and offering advertisers in Argentina, Brazil, Canada, France, Germany, Italy, Mexico, Spain and the United Kingdom even more ways to connect with Yahoo users.

With our new content stream format now available on many of your favorite Yahoo sites and mobile experiences around the world, we’re excited to be rolling out Yahoo Stream Ads to provide more personalized, immersive advertising that complements the design of these pages. This is an exciting step forward and now brands can easily leverage native advertising with massive scale to meet their marketing goals.

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