native ads

Showing 2 posts tagged native ads

Taking A Mobile-First Approach to Native Advertising

New opportunities with Yahoo Gemini enhance the experience for consumers and advertisers

By Ned Brody, Head of Americas

Over the past year, we’ve reinvented nearly all of our products to be more visually stunning and effortless for our audiences, and we have always believed that the advertising experience should be just as beautiful and engaging. Today, we’re excited to transform the advertising experience across Yahoo by rolling out new, image-rich native ads — designed to be mobile-first, seamlessly integrated with the content, and targeted to the right consumer to drive even better results. The new ads are available through Yahoo Gemini.

Every day, millions of people visit Yahoo to read the news, search for information, and check the weather, mail, sports scores or stock quotes from their smartphones and tablets. In fact, more than half of our global monthly active users come to Yahoo on a mobile device — and we are committed to delivering outstanding advertising that is designed specifically for mobile and integrated across our new experiences.

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Available within the Yahoo Gemini marketplace, our new mobile ads include larger, richer graphics and photos for brand storytelling, combined with the performance brands need. While clearly marked as sponsored, the ads will look and act just like the content around them, and will appear within users’ personalized content streams, article pages and image galleries across Yahoo mobile and desktop products. When people tap on the ads, they can visit the brand’s site directly or view a full-screen visual for even greater interactivity and impact.

Top advertisers including Netflix are already using these new ad formats.

When advertising is a seamless part of the stories, photos and videos around it, it enhances the way people discover and share, while increasing engagement, recall, intent and favorability for advertisers. We’re excited to move toward a new mobile experience that brings together engaging content and even richer advertising.

For more information, contact your Yahoo account manager or sign up here.

Want to learn more? Check out our Press Center.

Introducing Yahoo Gemini

The first unified ad marketplace for mobile search and native advertising

By Jay Rossiter, SVP of Cloud Platform Group, and Adam Cahan, SVP of Mobile and Emerging Products

When advertising appears seamlessly and naturally, it creates a more enjoyable experience for users, increases engagement and improves performance for advertisers. This is why we continue to work hard to roll out new, more innovative native ad formats on Yahoo. Native advertising is the sponsored twin of content  — while the ads are clearly marked, they look and act just like the other stories on the page. 

Today, we are excited to introduce Yahoo Gemini, the first unified marketplace for mobile search and native advertising. With Yahoo Gemini, advertisers get the performance and ease of search, combined with the scale and creativity of native advertising.  By bringing the two together, advertisers can now buy, manage and optimize their mobile search and native ad spend in one place — driving greater performance and higher impact for their businesses and brands.

And to make it even easier for advertisers, Yahoo Gemini is available through our existing self-service buying platform, Yahoo Ad Manager. 

Mobile is the fastest-growing market segment, and we have innovated how our users communicate, consume content and search for information across multiple devices. We are equally committed to building products that simplify the buying process and improve the experience for advertisers.  Yahoo Gemini is the latest way we are helping advertisers reach millions of people directly on their mobile devices with smart, integrated, multi-channel campaigns.