By Joe Zee, Editor in Chief of Yahoo Style
I joined Yahoo a few months ago to launch a unique digital fashion magazine that would combine my expertise as a veteran print magazine editor with my love of innovation and the internet. Today, I am excited to introduce Yahoo Style: a sophisticated, fresh take on fashion for everyone, from enthusiasts to those who love it from the sidelines.
I had a mission to create a digital magazine that was a study in contrasts — accessible but aspirational, insider but inclusive. For me fashion is storytelling and Yahoo Style is what I hope will be the must-land destination for great and stylish storytelling.
The first thing you’ll notice is the beautiful digital cover of Yahoo Style, showcasing pop culture and style icons like Jessica Biel, our first cover girl. Scrolling through the rest of Yahoo Style, you’ll also find yourself lost in beautiful fashion editorials, designer profiles, first person essays, celebrity interviews, and shopping guides.
One of the many things that excites me about working at Yahoo is the ability to share fashion through the lens of moving image, whether videos, GIFs, or live experiences. We are launching two video series: "Fashion Bites," where I will sit down with renowned tastemakers to learn their tips and tricks and secrets to success, all dished out at their favorite greasy diner. And “Unbuttoned,” an uncensored, honest roundtable series, talking fashion truths of what really happens behind this mythical, glamorous industry.
On Tuesday, Sept 9th, we’ll have the ultimate all-access pass to Fashion Week. I along with style.com editors and our correspondents, will host “Yahoo Style Presents Live at New York Fashion Week with Style.com” delivering six hours of live commentary and big-name interviews, both out front and backstage at the shows.
These are just a few of the many features I have planned. Yahoo Style is your best friend, your confidante, with style secrets and stories to share and I look forward to hearing from you.
Follow us at @YahooStyle on Twitter, Facebook, Instagram, and Pinterest, and share your fashion questions and experiences.
Want to learn more? Check out our Press Center.
By Kathy Savitt, Chief Marketing Officer
We are excited to announce that Joe Zee will be joining as Editor in Chief and Executive Creative Officer of Yahoo Fashion.
Joe is one of the most prominent voices in fashion, with a strong editorial voice but an accessible and friendly approach that helps demystify fashion and style for men and women everywhere. He will lead the vision, creative direction and development of the new Yahoo Fashion digital magazine, where he will bring his sensibility of luxury fashion and “accessible cool” to Yahoo every day. Joe will also bring his style expertise and insider access to create video series, original programming, and special events for Yahoo’s upcoming fashion and beauty magazines. Additionally, Joe will also assume the role of Editor at Large for Yahoo Beauty, as he will contribute regularly to Yahoo’s beauty coverage and collaborate with Bobbi Brown and her new team.
"I have always embraced technology and innovation in everything I do — from making a magazine, to executive producing and hosting my television shows, to writing my books. So, the chance to combine all of these passions at Yahoo during a period of tremendous innovation and transformation is a dream," says Zee. "I’ve spent more than two decades speaking to women through magazines. What’s so exciting about Yahoo is that I can inspire and connect with hundreds of millions more women, and bring them the magic of the fashion world in ways they haven’t yet experienced."
Prior to Yahoo, Joe spent seven years as the Creative Director at ELLE, where he ushered in a new redesign and penned a monthly column, “Style A to Zee.” Before that, he held several fashion editorial positions at W, Details, Vanity Fair and House & Garden. He was also Editor in Chief of Vitals, a Fairchild publication. As an award-winning fashion stylist, Joe has worked with the world’s top magazines, celebrities, fashion designers, fashion brands and photographers. He co-authored the book The ELLEments of Personal Style (Gotham Books), and his second book will be published by Thomas Dunne Books/St. Martin’s Press in the Spring of 2015.
Joe is the Executive Producer and host of Sundance TV’s investigative special series, “Revealing,” and original fashion series, “All on the Line with Joe Zee,” where he has helped to jumpstart young designers’ careers. He also designs and sells a clothing collection under the label “Styled By Joe Zee” on QVC, which reaches women in more than 100 million homes.
Please join us in welcoming Joe to Yahoo!