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Introducing Yahoo Beauty

By Bobbi Brown, Editor in Chief of Yahoo Beauty

I believe that true beauty comes from within. I’ve always said that beauty is more than makeup. It’s about how you take care of yourself, what you eat and drink, and what you do to celebrate your individuality. Today, I’m excited to debut Yahoo Beauty, a new digital magazine that we hope will inspire all of us to live beautifully.

This is a beauty magazine unlike any other. The first thing you’ll notice is the stunning photos and videos, which allow you to see the stories before you ever read them.  It’s where you will find your daily dose of beauty information — helping you feel confident for life’s important moments, whether you’re meeting your boyfriend’s family, or getting ready for your daughter’s wedding.  We’ll also have inspiring stories from interesting  people like Rula Jebreal, Palestinian journalist, author, and news anchor, Misty Copeland, soloist with American Ballet Theatre, and Lea Wallace, an aspiring Olympic competitive runner. Last but certainly not least, we’re bringing together luminaries and experts in the industry, including the talented Britt Aboutaleb, our new managing editor, as well as  my all-star editorial staff, who will  offer master class tutorials to give you answers to your everyday beauty questions.

I’m as passionate about wellness as I am about makeup. What you feed your body is just as important as what you put on it, so we’ll also share healthy recipes from some of my favorite places, as well as exercise routines and life lessons from people who have inspired me to live a balanced a life.

Yahoo Beauty  is for real women and men (we’ve got you covered, guys!), and I can’t wait to learn from our amazing team - and from you too!  Follow us at @YahooBeauty and share your beauty questions and experiences.

Want to learn more?  Check out our Press Center.

Bobbi Brown Joins Yahoo as Editor in Chief of Beauty

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By Kathy Savitt, Chief Marketing Officer

We’re thrilled to announce that Bobbi Brown is joining Yahoo as Editor in Chief of Beauty, where she will lead editorial direction, original content and the expansion and re-imagination of Yahoo Beauty. Bobbi will bring her beauty expertise and distinctive point of view to Yahoo’s audience, helping to inspire millions of women daily. She will also add some of the best independent voices in beauty and makeup to the Yahoo Beauty editorial team. 

Bobbi is the Founder and Chief Creative Officer of Bobbi Brown Cosmetics, a global color cosmetics, fragrance and skincare brand with a presence in 60 countries. She is also a permanent fixture backstage at New York Fashion Week and works with the industry’s most influential designers, celebrities and style makers. A New York Times bestselling author, she has written eight instructional and engaging beauty and lifestyle books, and appears regularly in global print and broadcast media outlets.  She will start at Yahoo on April 21, 2014. 

Here’s what Bobbi had to say about joining Yahoo:

"I’m excited to take on my new role as Editor in Chief of Yahoo Beauty. In my career as a makeup artist, I’ve also had the amazing opportunity to write, create and teach.  In this new role, I get to combine my interest in education and empowerment by curating amazing visual content that will teach women how to be their best selves. Beauty is not just about makeup, it’s about lifestyle and confidence.”

We can’t wait to share more about what’s in store for Yahoo Beauty.  In the meantime, please join us in welcoming Bobbi to Yahoo!