Happy Birthday Yahoo!
It’s been an amazing 19 years, and I’m so incredibly proud of what Yahoo is today.
Whether you’re searching the web, sending email, checking the weather, sharing photos, watching videos, getting sports scores, tumbling, checking stocks or reading the news, we strive to make your daily habits inspiring and entertaining.
Thank you for inspiring us and coming to Yahoo everyday.
- David Filo, co-founder of Yahoo
Today we are announcing a unified approach to digital advertising that only Yahoo can deliver – across premium and audience-focused display, native and search advertising.
The online advertising world today is fragmented, difficult to navigate, and not always customer-friendly. For advertisers to get the reach, targeting, and ad effectiveness they want, they have to work with multiple publishers, ad networks and exchanges, demand-side platforms, and analytics vendors, among others. And still, advertisers are left with limited ability to measure and optimize the performance of their campaigns.
We think there is a better way. The new Yahoo Advertising includes a comprehensive suite of web, mobile, and video ad products across native, audience, and premium display, which are accessible through a new buying platform. These products are supported by Yahoo’s data and analytical tools, with insights into the daily digital habits of more than 800 million people worldwide.
- Tumblr Sponsored Posts now powered by Yahoo Advertising
- Yahoo Audience Ads — a better way to buy ads targeted to specific audiences
- Yahoo Ad Manager and Ad Manager Plus — a new buying platform that gives advertisers direct, hands-on access to Yahoo’s advertising products
- Yahoo Ad Exchange — a new global ad marketplace that provides premium publishers with more visibility and control over advertising on their sites.
Yahoo Stream Ads and Yahoo Image Ads offer native ads that are organic and as engaging as the stories around them. Today, we are excited to announce that Tumblr Sponsored Posts are now powered by Yahoo Advertising. The ads are a more natural, seamless part of the reader’s experience, leading to higher impact for advertisers.
We’re introducing the new Yahoo Audience Ads, a better way to buy ads targeted to specific audiences. Yahoo Audience Ads deliver the right messages to the right users across Yahoo and other high-quality sites with the scale and targeting precision of real-time programmatic buying. Expanding the services previously available as Genome, Yahoo Audience Ads offer optimized, data-driven ad buying with enhanced analytics. Advertisers have access to a comprehensive set of audience data, combining Yahoo data with advertiser data and third-party data, all usable on an extended pool of high-quality inventory.
Yahoo Audience Ads complement our existing premium display offering, Yahoo Premium Ads. Yahoo Premium Ads offer the largest digital advertising canvas for brand and performance advertisers on the web. Run a brand campaign on the Yahoo homepage, sponsor March Madness on Yahoo Sports, or run premium video ads on Yahoo Screen. Yahoo Premium Ads ensure the right audiences are reached on brand-safe and contextually relevant sites.
A Simplified Platform
These new native and display ads are now available to large and small advertisers through a new simplified platform, Yahoo Ad Manager. Yahoo Ad Manager gives advertisers direct, hands-on access to Yahoo’s advertising products. Yahoo Stream Ads, Yahoo Image Ads and Tumblr Sponsored Posts powered by Yahoo Advertising are available today through a simple user interface that helps advertisers get ads online in a matter of minutes, with insights and analytics built in.
Yahoo Ad Manager Plus is an extension of Yahoo Ad Manager for larger advertisers to plan, execute and optimize complex display ad campaigns directly, giving them greater control over the performance of their ads on Yahoo and third-party programmatic inventory. Many features of Yahoo Audience Ads and Premium Ads can be accessed through Yahoo Ad Manager Plus, available later in Q1. Yahoo offers managed services through Yahoo Audience Ads and Yahoo Premium Ads for advertisers who want custom audience definition, richer campaign measurement and insights, access to exclusive inventory, varied pricing options, and full-service optimization.
Yahoo Ad Exchange is a new global ad marketplace launching in Q1 that provides premium publishers with more visibility and control over advertising on their sites. Continuing the evolution of programmatic advertising, the Yahoo Ad Exchange upgrades the powerful services that our partners know from Right Media with a higher-quality marketplace and an enhanced platform featuring payment clearing, advanced inventory and demand controls, and flexible private marketplaces.
The Importance of Insights
These new Yahoo Advertising products offer brands and advertisers the most comprehensive ways in the market to accurately target campaigns, utilize data and insights from Yahoo, advertisers, and third parties. Because Yahoo is at the center of people’s daily habits across search, communications, media, and video, we can offer uniquely powerful insights on consumer behavior.
We are committed to driving innovation in ad technology across the industry. Yahoo Advertising is our investment in building better advertising tools to create engaging experiences that users enjoy and advertisers embrace.
by Ron Jacoby, VP Smart TV
At CES this week, we’re excited to introduce Yahoo Smart TV, the next evolution of Yahoo’s Connected TV platform, which is used in millions of households today.
With all the choices available on your TV today from traditional channels, to Video On Demand, to Web video such as Yahoo Screen, finding what to watch is harder than ever. I’ve always wanted to come home and simply flip on the TV to find shows that are automatically suggested based on my previous viewing tastes and availability.
With Yahoo’s Smart TV platform, it’s just that easy.
- Yahoo Smart Guide scans thousands of program options and learns from your viewing habits to recommend content that’s personalized just for you. The recommendations include a combination of shows that are about to start, interesting in-progress content like a football game, Video On Demand content and the Web.
- Yahoo Smart Info automatically surfaces content related to the show you’re watching - such as live updates on your fantasy team during the game. And, we’re working with entertainment partners like FOX to give you new ways to get inside your favorite TV shows with relevant downloads and bonus content. Commercials are also made smarter, so it’s easy to track your FedEx package when you see the TV ad, or take advantage of a special offer.
We’re excited to bring together our automatic content recognition, personalization and TV platform to offer the perfect living room companion.
by Adam Cahan, SVP Mobile and Emerging Products
Today, at CES, we announced the acquisition of Aviate, a company that shares our vision for simple and intelligent mobile experiences. The Aviate team has created a product that changes the way users interact with their Android devices by connecting them to information at the moment it’s useful. We’re thrilled to share what they’ve built and extend it to our users.
We hope to make Aviate a central part of our Android-based experiences in 2014 (and beyond), and we are committed to continued innovation on the product.
What we saw… The average person has screens and screens of apps on their mobile phones, with only a handful of those being used daily. Yet we spend our time swiping from screen to screen, hunting, loading, seeking information; our homescreen (launcher) experiences are far from smart. Think about the repetitive nature of getting in your car every day and launching the same apps, or arriving home and yet the same screens are there. We know there’s a better user experience.
We envision homescreens becoming smarter, more personalized, aware of your context. Aviate helps us bring this vision to life. Aviate auto-categorizes apps on your Android phone and intelligently gathers them into “spaces.” By using signals to understand your context - WIFI, GPS, Accelerometer, Time, etc - Aviate automatically surfaces information at the moment it’s useful. So whether you’re just waking up, driving, at work, or maybe out for the night, Aviate learns your habits and helps anticipate the information and apps you need - making your phone smarter.
At Yahoo, we want to make everyone’s daily habits more inspiring and entertaining through beautiful, personalized, and innovative products. Aviate fits perfectly with our team and vision. We are excited to welcome Mark, Paul, Will, and the team to Yahoo.
Aviate is still currently in private beta, but we’re opening it up to the first 25,000 people who use code “YAHOO” to celebrate the news.
We’re just getting started, lots more to share in the coming months, so stay tuned.
Greeting from Las Vegas! We’re setting up at the 2014 International Consumer Electronics Show now and we can’t wait to showcase how Yahoo is making the world’s daily digital habits inspiring and entertaining. We hope you’ll swing by our booth to check out some of Yahoo’s newest products — we’ll be in the Central Hall of the Las Vegas Convention and World Trade Center, Booth #14038.
Yahoo CEO Marissa Mayer will give a keynote address as part of the Tech Titans series on Tuesday, January 7 at 1:00 pm PT in the Las Vegas Hotel theater. Join us at the theater, or watch the keynote live on Yahoo Screen: http://screen.yahoo.com/ces-2014/
by John Buchanan, VP, Marketing
With the XXII Olympic Winter Games from Sochi peeking at us from around the corner, we are proud to announce an extension of our existing digital alliance with NBC Sports. At Yahoo we love the Olympics - new heroes, amazing stories, and memorable moments can rise up in the blink an eye and last in Olympics lore forever - and we love to bring you closer to those athletes, moments and stories. And now working together with NBC Sports, we can do even more to bring the Games to life for you.
The alliance focuses on access for Yahoo’s audience to all of NBCOlympics.com’s exclusive digital video rights, including live competition streams and highlights, the creation of a digital Olympics daily show, and the showcase of Yahoo products through NBC’s digital and broadcast coverage of the Games.
Bringing together Yahoo and NBC Olympics for the XXII Winter Games will give fans a deep and rich experience around one of the premier sports events in the world. For the first time, our audience can watch everything unfold on the live and on-demand NBC Olympics experience from Yahoo.
As part of the agreement, Yahoo Sports experts will work alongside with NBC Sports and contribute Olympic news and analysis for digital segments that will be promoted to both NBCOlympics.com and Yahoo users. In addition, NBC Olympics and Yahoo will integrate Yahoo content and products into NBC’s broadcast of the Games - such as Yahoo Search, Flickr and Tumblr - to tap into the pulse of the American Olympic fan during the Sochi Games.
This exclusive Olympics-focused arrangement is yet another step in our one-year old relationship that has included collaboration around premium sports news and events coverage, online and on-air; creation of original, short form video programming as well as cross-promotion of popular Yahoo Sports’ products, including Yahoo Sports Fantasy and Rivals.com.
That’s it for now, but keep coming back to Yahoo Sports and our Tumblr, we have some incredible coverage planned for an incredible year… let the Games begin!
By Ken Fuchs, VP Yahoo Sports and Yahoo Games
by Marissa Mayer, Yahoo CEO
This has been a very frustrating week for our users and we are very sorry.
For many of us, Yahoo Mail is a lifeline to our friends, family members and customers. This week, we experienced a major outage that not only interrupted that connection, but caused many of you a massive inconvenience — that’s unacceptable and it’s something we’re taking very seriously. Unfortunately, the outage was much more complex than it seemed at first, which is why it’s taking us several days to resolve the compounding issues.
So, what happened?
On Monday, December 9th at 10:27 p.m. PT, our network operating center alerted the Mail engineering team to a specific hardware outage in one of our storage systems serving 1% of our users. The Mail team immediately started working with the storage engineers to restore access and move to our back-up systems, estimating that full recovery would be complete by 1:30 p.m. PT on Tuesday.
However, the problem was a particularly rare one, and the resolution for the affected accounts was nuanced since different users were impacted in different ways. Some of the affected users were unable to access their accounts, instead seeing an outdated “scheduled maintenance” page which was a confusing and incorrect message (this has since been corrected and updated). Further, messages sent to those accounts during this time were not delivered, but held in a queue.
Over the remainder of the week, we worked around the clock to restore access and all messages to inboxes. This has included restoring IMAP access for people using other email programs like Outlook or Apple Mail to access their Yahoo Mail.
As of this afternoon, we’ve restored access to almost everyone and delivered the backlog of messages. We will continue to work on rolling out IMAP access and to fully restore inbox state (for example, which folders messages were placed in, which messages were starred, etc). This process differs for each user and as restoration continues, we’re committing to communicating directly with you on progress on an individual basis.
Above all else, we’re going to be working hard on improvements to prevent issues like this in the future. While our overall uptime is well above 99.9%, even accounting for this incident, we really let you down this week.
We can, and we will, do better in the future.
by Marissa Mayer, Yahoo CEO
Today, I am incredibly excited to announce that Katie Couric is joining Yahoo as our Global Anchor. Starting in early 2014, Katie will lead a growing team of correspondents at Yahoo News who will cover the world’s most interesting stories and newsmakers.
I’ve always respected Katie for her thoughtful, charismatic approach to journalism. From pivotal coverage of natural disasters and historic elections to the Royal Wedding and the Olympic Games, groundbreaking interviews with heads of state and leading tastemakers, her experience is unmatched. Katie is dynamic, savvy and has a way of connecting with viewers that I really admire.
In addition to being the face of Yahoo News and shooting features for our homepage, Katie will continue to host her syndicated daytime talk show, Katie.
As Global Anchor, Katie joins Megan Liberman, David Pogue, Matt Bai and our incredibly talented editorial team in pioneering a new chapter of digital journalism. At Yahoo, we are investing in bringing our users the absolute best content and video experiences available — and this is just the beginning!
by Marissa Mayer, Yahoo CEO
We’ve worked hard over the years to earn our users’ trust and we fight hard to preserve it.
As you know, there have been a number of reports over the last six months about the U.S. government secretly accessing user data without the knowledge of tech companies, including Yahoo. I want to reiterate what we have said in the past: Yahoo has never given access to our data centers to the NSA or to any other government agency. Ever.
There is nothing more important to us than protecting our users’ privacy. To that end, we recently announced that we will make Yahoo Mail even more secure by introducing https (SSL - Secure Sockets Layer) encryption with a 2048-bit key across our network by January 8, 2014.
Today we are announcing that we will extend that effort across all Yahoo products. More specifically this means we will:
- Encrypt all information that moves between our data centers by the end of Q1 2014;
- Offer users an option to encrypt all data flow to/from Yahoo by the end of Q1 2014;
- Work closely with our international Mail partners to ensure that Yahoo co-branded Mail accounts are https-enabled.
As we have said before, we will continue to evaluate how we can protect our users’ privacy and their data. We appreciate, and certainly do not take for granted, the trust our users place in us.
When you’re a company that’s been around as long as Yahoo, there are lots of fun things that you stumble across. This year, we found a huge list of domain names that the company has owned for quite some time.
As we discussed what to do with them, it became obvious that it was time to set them free…back into the wild of the Internet. Surely, creative people, businesses and entrepreneurs could come up with something great to do with them. They could even spark some brand new ideas or companies.
Tomorrow, we’re starting a week-long auction that includes well over a hundred premium domain names. How premium you ask? How about sandwich.com? That’s a pretty awesome name, and now it’s back on the market!
Get ready to bid on your favorites, here’s a partial look at the treasure you’ll find:
- Crackers.com (Snack-rating site?)
- AV.com (Reminds me of high school)
- Jockeys.com (A social network for people who ride horses?)
- Sled.com (Winter is coming)
- Blogsport.com (Could be great if blogging ever became an Olympic sport!)
Go here to find the list. The Domainapalooza starts on the 14th and goes through the 21st, and we’ll be adding more domain names during the week.
by Kevin Kramer, Deputy General Counsel
by Matthew McDaniel, Managing Editor of Yahoo Movies
On Wednesday, November 6th, Yahoo’s getting the inside scoop on “The Hunger Games: Catching Fire” from Katniss Everdeen herself! Academy Award winner Jennifer Lawrence and Hunger Games’ director Francis Lawrence will be participating in a LIVE “Tumblr Ask” chat answering questions directly from you, the fans.
We know you have burning questions to ask. Starting today, you can submit your questions to both Jennifer & Francis on the Yahoo Entertainment Tumblr. Against All The Odds - your questions might get answered. Come back to Tumblr on November 6 for the live responses straight from Jennifer and Francis.
Check out ‘The Hunger Games: Catching Fire’ trailer below for some inspiration:
By Mike Kerns, SVP Homepage & Vertical Products
We’ve spent the last few months creating the most personalized Yahoo yet — and we know that millions of you want to customize your experience even more. That’s why today we’re introducing an updated My Yahoo with a new modern design, available on your desktop or on-the-go with a tablet or smartphone. It’s now easier to organize and discover your favorite parts of the Web, all in one beautiful place.
The refreshed design gives you a sleek, tailor-made starting page to access your email accounts, calendars, stock portfolio, sports scoreboard, weather, Flickr, and of course your favorite content — from Yahoo and around the Web. You can also choose from a range of cool new themes from designers like Oscar de la Renta, Rachel Zoe and Jenni Kayne; artists Chihuly, Polly Apfelbaum and Alec Monopoly; and even bands like Empire of the Sun, Twenty One Pilots, and FUN. On My Yahoo anyone can create their very own place that reflects a sense of style and personality.
Let serendipity guide you, My Yahoo makes it simple to uncover new content and explore interesting topics and sources that you might not know about. Whether you’re a foodie, news junkie, fashionista, or a stock trader, you can customize a page that’s completely you. Maybe that includes the latest street styles from The Sartorialist, delicious recipes from Epicurious, the latest political headlines from Politico, or clever ways to modify Ikea furniture from Ikea Hackers.
This new experience is just another way we aim to inspire, entertain, and give you a reason to come back every day to Yahoo. And if you’re looking for a new home, My Yahoo has made it easy to import your settings.
We are thrilled to share the new My Yahoo with you and, as always, we welcome your feedback!