The summer of soccer is behind us, and sports fans across the U.S. can finally turn their attention to real football (that is, American football). After more than seven months of silence, the NFL stage is set for a new season of blood, sweat, and data. Yes, data.
Everybody hopes to see his or her favorite team clinch the coveted Vince Lombardi Trophy, but data-driven predictions are another matter. And predictions are all the more fun when you add social media to the mix.
Following the success of our World Cup predictor where we correctly forecasted three out of four semifinalists using specific Tumblr chatter, Yahoo Labs is once again using the power of data science to bring you an answer to the only question that really matters this season: Who will win? Our statistical analysis includes Tumblr posts from May through August, which we used to create a machine learning predictor based on the popularity of each team and its players according to Tumblr’s 200+ million blogs.