Turning Up the Volume with Yahoo Live

By Kathy Savitt, Chief Marketing Officer

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Whether it’s a band’s performance of a lifetime, the hail mary pass that wins the game, or the impromptu acceptance speech an actor never thought they’d give — unscripted moments are the most passionate and inspiring. We’re thrilled to announce Yahoo Live, the latest initiative to bring more of those unscripted moments to millions around the globe.

First, we couldn’t be more excited about launching Yahoo’s new Live Nation Channel on Yahoo Screen. We’re bringing together the world’s largest digital publisher and the leading live entertainment company to redefine the digital live music experience for users around the world.

Beginning this summer, Yahoo and Live Nation will begin producing the largest collection of U.S. concert live streams on the web: one live concert, every day, 365 days a year.

“Sixty million people attended our 23,000 Live Nation concerts last year alone,” explained CEO, Michael Rapino. “The Live Nation Channel on Yahoo will build on this scale and become a great, new destination for music fans.”

Over the next year, music lovers will have access to more exciting, unique live concert streams than ever before, in addition to an enormous on-demand catalogue of 1,200 songs on video and more than 700 insider vignettes.

The Live Nation Channel presents a new way for brands to reach music fans — the most passionate consumers — through sponsorships that enhance the viewer experience with content such as exclusive interviews, backstage sneak peeks and even special performances.

Kellogg’s, one of the world’s most recognized brands, is the first to announce its sponsorship deal.

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“At Kellogg, we believe strong brands are created and sustained by the strength of the relationship they enjoy with their consumers,” said Jon Suarez-Davis, Kellogg vice president, Media and Digital Strategy. “And we know consumers are passionate about food and music, so this partnership is a great way for brands — such as Kellogg’s Pop-Tarts — to engage and strengthen their relationship with consumers through exclusive access and content.”

Also as part of the Yahoo Live initiative, Yahoo has teamed up with the NFL to bring a new personalized digital experience called NFL Now to Yahoo Sports. NFL Now gives fans a game day experience with instant highlights of in-progress matchups plus stats and analysis for their favorite teams and players.

And we didn’t forget the movie buffs! Yahoo will be there for some of the hottest red carpet moments and will become the digital home of summer’s biggest blockbusters. Yahoo is the exclusive digital destination for Spiderman 2 global premieres, and we’ll be the only place to tune in for the highly anticipated premieres of Mockingjay - Part 1 and next month’s X-men Days of Future Past.

Yahoo is turning up the volume on live experiences, whether it’s concerts, sports or exclusive Hollywood premieres. Be part of the action — every day, only on Yahoo!

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