By Mike Kerns, SVP Homepages and Verticals
Yahoo is pioneering a new way to enjoy digital content — inspired by visually driven storytelling; anchored by distinctive editorial voices and category tastemakers; and centered on our readers’ daily passions.
Today, we’re excited to unveil Yahoo Food and Yahoo Tech. Like your favorite glossy magazine for the digital world, Yahoo Food and Yahoo Tech marry the elegant design and bold imagery of traditional magazines with immersive bite-sized stories, engaging videos, and stunning photos curated from Flickr and across the web.
The new sites are designed with phones and tablets in mind, but even on a computer screen these magazines offer a fresh design: gorgeous photographic tiles that represent the various stories. When you click a tile, it smoothly expands in place so that you can read the article; you never have to deal with browser tabs, multiple windows, or the Back button. When you reach the end of that article, you can collapse it again, or just click another tile to read some more good stuff.
With Yahoo Food, you can pore over photos, surprising and sophisticated recipes, stories on the top food trends, the best cooking tools, new techniques, and everything you need to feel inspired. We have brought together an all-star team of editors, including Managing Editor Sarah McColl; former Bon Appetit senior web editor, Julia Bainbridge; Rachel Tepper who joined from Huffington Post Food; and Alex Van Buren, who has written for Bon Appetit, Gourmet, and Martha Stewart Living. We’re also partnering with some of the best publishers in the business to bring you their expertise and ideas, including Bon Appetit, Epicurious, Food52, Martha Stewart and more.
There are plenty of technology sites for self-described geeks and corporate techies, but so far, the Web leaves normal folks in the technological dark. Yahoo Tech is the answer. Led by best-selling author, Emmy-winning TV host, and columnist David Pogue, Yahoo Tech is for people who want machines that work well, feel right, and don’t cost too much—but who don’t care about version numbers, chip names, and bus speeds. Our writers – an impressive team of renowned columnists, award-winning journalists, authors, TV and radio personalities, and tech experts – are among the finest, funniest tech writers on the planet. They include Yahoo Tech’s five daily anchor columnists David Pogue (New York Times, CBS News, NPR), Rob Pegoraro (USA Today, Washington Post), Dan Tynan (Newsweek, Popular Science, Family Circle), Rob Walker (New York Times, Slate), and Deb Amlen (New York Times, others); editor Jason Gilbert (New York Times, Huffington Post), editorial director Rafe Needleman (CNET, others), and Daniel Bean (ABC News, CBS); Alyssa Bereznak (Vanity Fair, Gizmodo), and Brian Heater (Engadget, PC Magazine) writing how-to’s, reviews, and news; and games coverage by Ben Silverman (Yahoo Games, others). With features like Pogue’s Inbox, What to Buy Now, Unsung Features, Daily Meditations, and exclusive Kickstarter Reviews, this dream team covers not just what to buy, but also how to use it—and how to maintain your privacy, your money, and your sanity in the process.
Because we fundamentally believe that advertising should be just as engaging as the content itself, Yahoo Food and Yahoo Tech offer seamless, native advertising — that is, articles, videos, and tips that are just as engaging as the stories around them. They’re clearly marked as sponsored stories.
So make a grilled cheese sandwich, grab your favorite touchscreen gadget, and dig in. And stay tuned, because there is much more to come!