With the XXII Olympic Winter Games from Sochi peeking at us from around the corner, we are proud to announce an extension of our existing digital alliance with NBC Sports. At Yahoo we love the Olympics - new heroes, amazing stories, and memorable moments can rise up in the blink an eye and last in Olympics lore forever - and we love to bring you closer to those athletes, moments and stories. And now working together with NBC Sports, we can do even more to bring the Games to life for you.
The alliance focuses on access for Yahoo’s audience to all of NBCOlympics.com’s exclusive digital video rights, including live competition streams and highlights, the creation of a digital Olympics daily show, and the showcase of Yahoo products through NBC’s digital and broadcast coverage of the Games.
Bringing together Yahoo and NBC Olympics for the XXII Winter Games will give fans a deep and rich experience around one of the premier sports events in the world. For the first time, our audience can watch everything unfold on the live and on-demand NBC Olympics experience from Yahoo.
As part of the agreement, Yahoo Sports experts will work alongside with NBC Sports and contribute Olympic news and analysis for digital segments that will be promoted to both NBCOlympics.com and Yahoo users. In addition, NBC Olympics and Yahoo will integrate Yahoo content and products into NBC’s broadcast of the Games - such as Yahoo Search, Flickr and Tumblr - to tap into the pulse of the American Olympic fan during the Sochi Games.
This exclusive Olympics-focused arrangement is yet another step in our one-year old relationship that has included collaboration around premium sports news and events coverage, online and on-air; creation of original, short form video programming as well as cross-promotion of popular Yahoo Sports’ products, including Yahoo Sports Fantasy and Rivals.com.
That’s it for now, but keep coming back to Yahoo Sports and our Tumblr, we have some incredible coverage planned for an incredible year… let the Games begin!
By Ken Fuchs, VP Yahoo Sports and Yahoo Games