By John Buchanan, Head of Media and Business Marketing
At Yahoo, we are focused on delivering more personalized, entertaining and inspiring product experiences. As part of this, we’re always exploring new ways to put brands at the center of the daily habits of more than 800 million users globally. Next week, we’ll join one of the ad industry’s biggest annual events, Advertising Week 2013, to discuss how we’re approaching these opportunities.
During five packed days of keynotes and panel discussions, we’ll share the unique work we’re doing to redefine cross-screen experiences, showcase the latest Yahoo products, and discuss how we’ve brought a new pace of innovation to our advertising solutions. We are also excited to share that Yahoo CEO Marissa Mayer will join Charlie Rose for a keynote discussion at IAB MIXX on September 24 at 3:45 pm ET. Follow us at @YahooAdBuzz for live updates from the event!
Here’s a preview of Yahoo’s lineup of speakers throughout the week:
Patrick Albano will talk about the latest opportunities in mobile and native advertising during the Business Insider Masters of Monetization: Mobile panel on September 23 and the Native Advertising: Fact and Fiction workshop at IAB MIXX on September 24.
Andrew Snyder will discuss video advertising in the era of the Digital Content NewFronts and the demand for premium content during the AWNY Media Insights Breakfast on September 24 and the Masters of Monetization: Video panel on September 25.
Erin McPherson will share her unique perspective on where media, entertainment, consumers and brand storytelling collide during the Innovation.Media event and the Whose Story Is It, Anyway? panel on September 26.
In the heart of New York’s Times Square, Advertising Week attendees can also take a break between sessions, compliments of the Yahoo Food Truck – download one of Yahoo’s mobile apps and enjoy free snacks and coffee on us! You can watch @YahooAdBuzz to find the truck’s location.
We’ll have lots more to share throughout the week, so be sure to check out the Yahoo Advertising Blog as well, where we’ll post updates, photos and more. See you at Advertising Week!