Making Your Photos Even More Beautiful: Flickr for iPhone Has a Brand New Camera

By Markus Spiering, Head of Product, Flickr

Many of our devices have been on a cycle of convergence.  For example, since the introduction of the smartphone, we’ve been relying on them more and more for all our photo needs. In particular, our smartphone cameras are evolving so quickly, that the photo quality itself is getting close to parity with our digital cameras.

At Flickr, we see a growing number photos coming from your smartphones - especially the iPhone 5, which is currently the most popular camera on Flickr. So today, we’re proud to announce a completely new photo taking experience in our Flickr App that takes full advantage of the depth of capabilities that Apple’s iPhone camera has to offer and more.

In our view, taking a photo should be an enhancement of what you’re experiencing and seeing through your device.  We’ve come up with a camera that gives you full control over how your final photo looks, even before you snap the shot. Our goal is to make it effortless for you to have a beautiful result, with simple but powerful features.

Meet your new camera:

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Live Customizable Filters & Editing

You spoke, we listened. A lot of Flickr’s new camera features are what you’ve been asking for. We focused on making live inline filters and editing capabilities. Much of what we’ve been able to add is due to our recent addition of KitCam and the GhostBird Software team who created it.

Live Filters let you see how your photo looks while you take it. Swiping through live filters, you can choose composition grids, focus lock and exposure points to better set up your shot. Even our preview tiles let you see what your shot looks like live.

All of our filters are also customizable after you’ve taken the photo. You don’t have to leave the camera and lose focus on your perfectly melting ice cream shot.  In addition to our magic wand, we’re adding all the advanced tools so you can enhance, crop, sharpen, balance color, use Levels, add vignette and more - for free. You now have a complete photo studio in your hands.

 We’re looking forward to seeing everything that you see through your lens, and maybe some recreations of photos you’ve already shared, enhanced with some of these new features.  

Download the latest version of our Flickr App and start shooting with your new Flickr camera. Tag your shots with #NewFlickrCam, and post them on Flickr, Facebook, Twitter and Tumblr. We will post a selection of our favorite shots on the Flickr Blog very soon! 

We hope that our Flickr App will become your favorite camera.