Keeping Our Youngest Users Safe: Implementing the Amended COPPA Rule

By Megan Cristina, Senior Director Ad Policy, Trust & Safety

More than ever, people turn to the Internet as the go-to place to learn, connect and discover. And of course, to have fun too. This is why we we take online safety very seriously, especially when it comes to our youngest users.

As of July 1, the Federal Trade Commission’s (FTC) amended Children’s Online Privacy Protection Act (COPPA) Rule will come into effect. COPPA aims to protect the online privacy and safety for children 12 years of age and under. The FTC is doing this by regulating how website operators, like ours, can collect personal information from them.

We’ve been hard at work to comply with these changes. We want to make sure that  those of you who are parents and guardians  know how this impacts your child’s account under the Yahoo! Family Accounts service.

If you’re a parent or guardian of one of our users who are 12 and under, you’ll receive an email asking for your consent to allow your child to continue to use Yahoo! products. Your child will also see a message when they try to log in, reminding you to give us your consent.

If we don’t hear from you by June 30th, your child will not be able to log in until you submit the consent form. You’ll have until  August 31, 2013 to give us your consent before we deem the account inactive. Check out these FAQs for more details.

Don’t worry — we aren’t making any major changes to our service. We’re still focused on providing the same great experiences on Yahoo! that you and your kids rely on every day.

If you’re interested in learning more, check out our Digital Safety Kit for information on raising digitally savvy kids.