Premiering Yahoo Movies

By Josh Wolk, Executive Editor of Yahoo Entertainment

Today, we’re premiering the new Yahoo Movies, a digital magazine that provides movie lovers of all kinds—from blockbuster fanatics to indie-film obsessives—a ticket to the ultimate movie experience.

image

Watching movies isn’t just about going to the theater or renting DVDs anymore: People are devouring films on their phones, tablets and laptops. And that’s where Yahoo Movies lives as well, with a full screen experience for first-look movie trailers, behind-the-scenes scoop, and red-carpet galleries.

Whether you’re heading out to the theater or looking for something to stream at home, our writers will guide you to the must-see films, both new releases and lost classics. We’ll also feature in-depth essays from top critics, interviews with Hollywood’s biggest stars , and sneak peeks of the most anticipated films. And with our exclusive live stream events, we’ll continue to put you on the red carpet at movie premieres as well as the year’s top awards shows.

If you like movies with giant explosions, intimate love stories, superheroes, subtitles, banter, bawling, or all of the above—we’ve got your ticket. And there’s more to come. So grab a popcorn bucket (treat yourself to the extra large with butter; you deserve it!), lean back, and enjoy the new Yahoo Movies!  

Want to learn more? Check out our Press Center.

Taking A Mobile-First Approach to Native Advertising

New opportunities with Yahoo Gemini enhance the experience for consumers and advertisers

By Ned Brody, Head of Americas

Over the past year, we’ve reinvented nearly all of our products to be more visually stunning and effortless for our audiences, and we have always believed that the advertising experience should be just as beautiful and engaging. Today, we’re excited to transform the advertising experience across Yahoo by rolling out new, image-rich native ads — designed to be mobile-first, seamlessly integrated with the content, and targeted to the right consumer to drive even better results. The new ads are available through Yahoo Gemini.

Every day, millions of people visit Yahoo to read the news, search for information, and check the weather, mail, sports scores or stock quotes from their smartphones and tablets. In fact, more than half of our global monthly active users come to Yahoo on a mobile device — and we are committed to delivering outstanding advertising that is designed specifically for mobile and integrated across our new experiences.

image

Available within the Yahoo Gemini marketplace, our new mobile ads include larger, richer graphics and photos for brand storytelling, combined with the performance brands need. While clearly marked as sponsored, the ads will look and act just like the content around them, and will appear within users’ personalized content streams, article pages and image galleries across Yahoo mobile and desktop products. When people tap on the ads, they can visit the brand’s site directly or view a full-screen visual for even greater interactivity and impact.

Top advertisers including Netflix are already using these new ad formats.

When advertising is a seamless part of the stories, photos and videos around it, it enhances the way people discover and share, while increasing engagement, recall, intent and favorability for advertisers. We’re excited to move toward a new mobile experience that brings together engaging content and even richer advertising.

For more information, contact your Yahoo account manager or sign up here.

Want to learn more? Check out our Press Center.

Yahoo News Digest - Now on Android - Adds International and Canadian Editions

By Nick D’Aloisio, Product Manager, Yahoo News Digest                                                                                                                                                                                                             

When we launched the Yahoo News Digest in January for iPhone users in the United States and United Kingdom, our goal was to ensure that our audience is “in the know” of the top news and information in the shortest amount of time, all while giving them a sense of completion. We received an overwhelming response, with 40% of those who downloaded the app coming back to it on a daily basis. Encouraged by the response, we are now bringing the experience to more people around the world.   

Starting today, Yahoo News Digest is now available for both iOS and Android users globally. We’ve added two new editions (beyond the existing US & UK editions): a Canadian and an International edition. Here’s what’s new:

  • In the United States and United Kingdom, Yahoo News Digest is now available on Android, and has added an International edition for those who are interested in global news 

  • In Canada, Yahoo News Digest is now available on iOS and Android.  Our users in Canada can select their edition to see the most locally relevant stories or access the International news edition

  • In the rest of the world, Yahoo News Digest is now available on Android and iOS through our International edition (in English)

image

The Android version of the Yahoo News Digest was built specifically with a new homescreen widget that will display the most recent unread digest for easy viewing. Unlike other homescreen widgets, the Yahoo News Digest widget keeps track of the digests you’ve read.  

Every morning and night, Yahoo News Digest delivers a summarized version of the top news, in an easy-to-navigate design. Using algorithmic and human editorial curation, each story is a collection of “atoms” — articles, maps, Wikipedia  entries, videos, and photos — that make it easy to “digest” the news quickly. The international edition is compiled by our editors in the United Kingdom, the United States, and Malaysia to offer round-the-clock updates. We then deliver a timely Digest at 8am and 6pm local time, wherever you are in the world.

Yahoo News Digest for Android is now available with US, UK, Canadian, and International editions in English globally. Download the app now in Google Play.

The iOS version in English is available in your local App Store.

Want to learn more? Check out our Press Center.

Yahoo 2013 Annual Review, Now on Tumblr

By Joon Huh, Investor Relations, and Andrew Schulte, Chief of Staff to CEO

image

2013 was a year of unprecedented progress and innovation here at Yahoo. We reimagined almost every mobile product, introduced new advertising experiences, embarked on world-class content partnerships, brought aboard some really amazing people, and acquired exciting technology — all as part of our mission to make the world’s daily habits more inspiring and entertaining.

Sticking with the theme of innovation, we decided to build a custom Tumblr page for our 2013 Annual Review. After we acquired the publishing powerhouse last May, we thought it only made sense to showcase our exciting progress using our own products.

Jam-packed with information about our company, our people, and our products, the 2013 Annual Review is a visual representation of all the inspiring change at Yahoo. Take a look at yahoo2013.tumblr.com, and you’ll know why we’re even more excited about what’s to come.

Want to learn more? Check out our Press Center.

The New Yahoo Mail App: Your Mail, News and Info at a Glance!

By Andrew Molyneux, Senior Product Manager, Yahoo Mail

We rely on our mobile devices for many things throughout the day — to check email, search, read news, catch up on sports, follow stocks, look up the forecast, and watch videos among others. Today we’re introducing a new Yahoo Mail app for iPhone and iPod touch so all the information that’s most important to you is right at your fingertips. We’ve designed it with a focus on simplicity: it’s the familiar Yahoo Mail experience, plus one-tap access to personalized, real-time information.

When you first open the Yahoo Mail app, you’ll see your Yahoo Mail inbox and a new panel with icons for Mail, News and Today at the bottom of the screen. This is where all your news, information, and communications come together in one integrated experience.

 image

When you’re finished reading and replying to your email, see what’s happening in the world by tapping on the News icon. From celebrity gossip to the latest political news, you’ll find it in your personalized, visually rich news stream.

image

Let’s head over to the Today icon. Here’s where you’ll find a snapshot of the information you care about most every day and search — from your local weather to a news digest to the latest stock quotes and sports scores you care about.

image

We’re excited to bring you the latest version of Yahoo Mail for iPhone and iPod touch, and we hope you find it to be a simple way to access your Mail, news, and other information all within a single app. We’ll be rolling this out in the App Store to U.S. users over the next the couple of weeks. We would love to hear what you think, so please send us your feedback! 

The app is now available in select international markets as of August 6, 2014.

Want to learn more? Check out our Press Center. 

Unveiling New Opportunities for Advertisers at the Yahoo NewFront

By Ned Brody, Head of the Americas, Yahoo

At our third annual NewFronts, we showcased new content experiences and advertising opportunities for brand and agency partners.

Introducing New Video and Rich Media Advertising Opportunities from Yahoo

We introduced new video and rich media advertising experiences designed for the Yahoo login page and our digital magazines that help brands tell powerful stories. Yahoo Splash Ads are high-impact opportunities integrated within the design of our digital magazines. And when people log in to Yahoo, Yahoo Full Page Video Login Ads offer an immersive 15-second video experience. These new ad opportunities will be available in the coming weeks.

Yahoo Partners with comScore to Simplify and Standardize Ad Measurement

We are also excited to partner with comScore to simplify and improve digital advertising measurement on Yahoo properties and across the web. Available to Yahoo advertisers beginning later this summer, comScore’s vCE audience validation metric will be integrated seamlessly into Yahoo ad serving and reporting platforms.

Planters Peanuts and Yahoo Drive Higher Results with Unified Advertising

Earlier this year, we pioneered a unified approach to digital advertising to help brands bring together a variety of ad solutions to drive even better results. We were excited to work on a recent campaign with Planters Peanuts that combines video and display advertising to help more people discover peanuts as a healthy choice. By evolving the way people think about the brand, this campaign ultimately increased in-store sales.

We’re continuing to introduce new opportunities that make advertising more powerful and measurable. This is just the latest way we’re extending new opportunities to brands that also create exciting experiences for our users.

Want to learn more? Check out our Press Center.

Ready for Takeoff: Introducing Yahoo Travel

By Paula Froelich, Editor in Chief of Yahoo Travel

Starting today, Yahoo is bringing readers a first-class ticket around the world with the launch of the new Yahoo Travel — an immersive digital magazine that makes those daydreams to getaways near and far a reality, with all the inspiration and information you need right at your fingertips.

image

We’ve assembled an all-star team of explorers and cool-hunters who have a passion for discovering the world’s most amazing places, including Laura Begley Bloom, former Deputy Editor of Travel + Leisure; Jo Piazza, best-selling author and former Executive News Director for In Touch and Life & Style; and Yahoo Travel’s own Greg Keraghosian.  We’ll cover it all — solo trips and exotic adventures, affordable family vacations and luxury escapes — and we will capture it with memorable videos, stunning photography and insider information to make your wildest travel dreams come to life.

Itching to go somewhere tropical? Dangerous? Historic? We’ve been there. We’ll share the experiences and the inspiration to get you there, with information-packed city guides, travel tips, budget advice and more. And, we may share a few laughs and tears along the way.

With an elegant design and rich visual storytelling, Yahoo Travel embodies similar features as Yahoo Tech and Yahoo Food, which are visited by more than 13 million people each month since launching in January. Yahoo Travel offers the same seamless native advertising, with sponsored articles and videos that are just as engaging as the stories around them.  Brands can connect with readers through beautiful images, compelling videos, and sharable stories. In fact, native ads on Yahoo Food and Yahoo Tech have been shared with friends almost as much as the content itself.

Our goal is to make the dream of travel a reality. Dream it, see it, do it, and of course share it.

So pack a bag and let’s go!  

Want to learn more? Check out our Press Center.

Turning Up the Volume with Yahoo Live

By Kathy Savitt, Chief Marketing Officer

image

Whether it’s a band’s performance of a lifetime, the hail mary pass that wins the game, or the impromptu acceptance speech an actor never thought they’d give — unscripted moments are the most passionate and inspiring. We’re thrilled to announce Yahoo Live, the latest initiative to bring more of those unscripted moments to millions around the globe.

First, we couldn’t be more excited about launching Yahoo’s new Live Nation Channel on Yahoo Screen. We’re bringing together the world’s largest digital publisher and the leading live entertainment company to redefine the digital live music experience for users around the world.

Beginning this summer, Yahoo and Live Nation will begin producing the largest collection of U.S. concert live streams on the web: one live concert, every day, 365 days a year.

“Sixty million people attended our 23,000 Live Nation concerts last year alone,” explained CEO, Michael Rapino. “The Live Nation Channel on Yahoo will build on this scale and become a great, new destination for music fans.”

Over the next year, music lovers will have access to more exciting, unique live concert streams than ever before, in addition to an enormous on-demand catalogue of 1,200 songs on video and more than 700 insider vignettes.

The Live Nation Channel presents a new way for brands to reach music fans — the most passionate consumers — through sponsorships that enhance the viewer experience with content such as exclusive interviews, backstage sneak peeks and even special performances.

Kellogg’s, one of the world’s most recognized brands, is the first to announce its sponsorship deal.

image

“At Kellogg, we believe strong brands are created and sustained by the strength of the relationship they enjoy with their consumers,” said Jon Suarez-Davis, Kellogg vice president, Media and Digital Strategy. “And we know consumers are passionate about food and music, so this partnership is a great way for brands — such as Kellogg’s Pop-Tarts — to engage and strengthen their relationship with consumers through exclusive access and content.”

Also as part of the Yahoo Live initiative, Yahoo has teamed up with the NFL to bring a new personalized digital experience called NFL Now to Yahoo Sports. NFL Now gives fans a game day experience with instant highlights of in-progress matchups plus stats and analysis for their favorite teams and players.

And we didn’t forget the movie buffs! Yahoo will be there for some of the hottest red carpet moments and will become the digital home of summer’s biggest blockbusters. Yahoo is the exclusive digital destination for Spiderman 2 global premieres, and we’ll be the only place to tune in for the highly anticipated premieres of Mockingjay - Part 1 and next month’s X-men Days of Future Past.

Yahoo is turning up the volume on live experiences, whether it’s concerts, sports or exclusive Hollywood premieres. Be part of the action — every day, only on Yahoo!

Want to learn more? Check out our Press Center.

Yahoo Announces the First Two Original Comedies in its New Lineup of Long-Form Shows

By Kathy Savitt, Chief Marketing Officer

Today, we’re announcing the first two original comedies in Yahoo’s new lineup of long-form shows. Brought to you by some of the wittiest and most talented writers, directors and producers in entertainment today, these new shows will join the growing collection of award-winning programming available on Yahoo.

Each series will launch on Yahoo Screen next year and will deliver 30-minute episodes you can enjoy all at once on your desktop, on the Yahoo Screen mobile app, or in your living room on Apple TV and Roku.

Here’s a preview of what’s to come:

image

  • Other Space: From three-time Emmy nominee Paul Feig (Freaks and Geeks, Bridesmaids, The Office) comes Other Space, a galactic adventure set in the early 22nd century, when the human race has mapped most of the known universe, failed to find alien life, and frankly gotten a little tired of the whole thing. A spaceship on a routine collection mission stumbles into the greatest discovery in history: an alternate universe, far stranger and way more dangerous than ours. Now the ship’s crew — a collection of over-matched rookies, feuding siblings, burned-out veterans and obsolete robots — has to explore this new universe to try and find a way back home alive. (8 half-hour episodes)

image

  • Sin City Saints: From executive producer Mike Tollin (One Tree Hill, Smallville, and Varsity Blues) and two-time Emmy nominated director Bryan Gordon (Curb Your Enthusiasm, The Office, Party Down), Sin City Saints is an off-beat comedy set in the front office of a fictional pro basketball expansion team. The show will revolve around Jake Tullus, a Silicon Valley tycoon whose lifelong dream was to buy a pro basketball team but quickly finds he’s in over his head. The group he assembled won’t be much help. Sin City Saints will follow the triumphs, travails, and transgressions of Las Vegas’ first major league sports franchise. (8 half-hour episodes)

Since launching our comedy lineup seven months ago, we’ve seen 500 million streams on Yahoo Screen in the U.S. alone. We are continuing to build our library with universally loved comedy such as Saturday Night Live and Comedy Central.

We’re thrilled to kick off our long-form programming with critically acclaimed creators Paul Feig, Mike Tollin and Bryan Gordon, and we will continue to work with entertainment’s top creators to bring you fresh, innovative and original shows you can watch anytime, anywhere. There’s more to come, so stay tuned!

Want to learn more? Check out our Press Center. 

 

 

Joe Zee Joins Yahoo as Editor in Chief and Executive Creative Officer for Yahoo Fashion

image

By Kathy Savitt, Chief Marketing Officer

We are excited to announce that Joe Zee will be joining as Editor in Chief and Executive Creative Officer of Yahoo Fashion.  

Joe is one of the most prominent voices in fashion, with a strong editorial voice but an accessible and friendly approach that helps demystify fashion and style for men and women everywhere.  He will lead the vision, creative direction and development of the new Yahoo Fashion digital magazine, where he will bring his sensibility of luxury fashion and “accessible cool” to Yahoo every day.  Joe will also bring his style expertise and insider access to create video series, original programming, and special events for Yahoo’s upcoming fashion and beauty magazines.  Additionally, Joe will also assume the role of Editor at Large for Yahoo Beauty, as he will contribute regularly to Yahoo’s beauty coverage and collaborate with Bobbi Brown and her new team.

"I have always embraced technology and innovation in everything I do — from making a magazine, to executive producing and hosting my television shows, to writing my books.  So, the chance to combine all of these passions at Yahoo during a period of tremendous innovation and transformation is a dream," says Zee. "I’ve spent more than two decades speaking to women through magazines. What’s so exciting about Yahoo is that I can inspire and connect with hundreds of millions more women, and bring them the magic of the fashion world in ways they haven’t yet experienced."

Prior to Yahoo, Joe spent seven years as the Creative Director at ELLE, where he ushered in a new redesign and penned a monthly column, “Style A to Zee.” Before that, he held several fashion editorial positions at W, Details, Vanity Fair and House & Garden.  He was also Editor in Chief of Vitals, a Fairchild publication. As an award-winning fashion stylist, Joe has worked with the world’s top magazines, celebrities, fashion designers, fashion brands and photographers. He co-authored the book The ELLEments of Personal Style (Gotham Books), and his second book will be published by Thomas Dunne Books/St. Martin’s Press in the Spring of 2015.

Joe is the Executive Producer and host of Sundance TV’s investigative special series, “Revealing,” and original fashion series, “All on the Line with Joe Zee,” where he has helped to jumpstart young designers’ careers. He also designs and sells a clothing collection under the label “Styled By Joe Zee” on QVC, which reaches women in more than 100 million homes.

Please join us in welcoming Joe to Yahoo!