The New Yahoo Mail App: Your Mail, News and Info at a Glance!

By Andrew Molyneux, Senior Product Manager, Yahoo Mail

We rely on our mobile devices for many things throughout the day — to check email, search, read news, catch up on sports, follow stocks, look up the forecast, and watch videos among others. Today we’re introducing a new Yahoo Mail app for iPhone and iPod touch so all the information that’s most important to you is right at your fingertips. We’ve designed it with a focus on simplicity: it’s the familiar Yahoo Mail experience, plus one-tap access to personalized, real-time information.

When you first open the Yahoo Mail app, you’ll see your Yahoo Mail inbox and a new panel with icons for Mail, News and Today at the bottom of the screen. This is where all your news, information, and communications come together in one integrated experience.


When you’re finished reading and replying to your email, see what’s happening in the world by tapping on the News icon. From celebrity gossip to the latest political news, you’ll find it in your personalized, visually rich news stream.


Let’s head over to the Today icon. Here’s where you’ll find a snapshot of the information you care about most every day and search — from your local weather to a news digest to the latest stock quotes and sports scores you care about.


We’re excited to bring you the latest version of Yahoo Mail for iPhone and iPod touch, and we hope you find it to be a simple way to access your Mail, news, and other information all within a single app. We’ll be rolling this out in the App Store to U.S. users over the next the couple of weeks. We would love to hear what you think, so please send us your feedback! 

The app is now available in select international markets as of August 6, 2014.

Want to learn more? Check out our Press Center. 

Unveiling New Opportunities for Advertisers at the Yahoo NewFront

By Ned Brody, Head of the Americas, Yahoo

At our third annual NewFronts, we showcased new content experiences and advertising opportunities for brand and agency partners.

Introducing New Video and Rich Media Advertising Opportunities from Yahoo

We introduced new video and rich media advertising experiences designed for the Yahoo login page and our digital magazines that help brands tell powerful stories. Yahoo Splash Ads are high-impact opportunities integrated within the design of our digital magazines. And when people log in to Yahoo, Yahoo Full Page Video Login Ads offer an immersive 15-second video experience. These new ad opportunities will be available in the coming weeks.

Yahoo Partners with comScore to Simplify and Standardize Ad Measurement

We are also excited to partner with comScore to simplify and improve digital advertising measurement on Yahoo properties and across the web. Available to Yahoo advertisers beginning later this summer, comScore’s vCE audience validation metric will be integrated seamlessly into Yahoo ad serving and reporting platforms.

Planters Peanuts and Yahoo Drive Higher Results with Unified Advertising

Earlier this year, we pioneered a unified approach to digital advertising to help brands bring together a variety of ad solutions to drive even better results. We were excited to work on a recent campaign with Planters Peanuts that combines video and display advertising to help more people discover peanuts as a healthy choice. By evolving the way people think about the brand, this campaign ultimately increased in-store sales.

We’re continuing to introduce new opportunities that make advertising more powerful and measurable. This is just the latest way we’re extending new opportunities to brands that also create exciting experiences for our users.

Want to learn more? Check out our Press Center.

Turning Up the Volume with Yahoo Live

By Kathy Savitt, Chief Marketing Officer


Whether it’s a band’s performance of a lifetime, the hail mary pass that wins the game, or the impromptu acceptance speech an actor never thought they’d give — unscripted moments are the most passionate and inspiring. We’re thrilled to announce Yahoo Live, the latest initiative to bring more of those unscripted moments to millions around the globe.

First, we couldn’t be more excited about launching Yahoo’s new Live Nation Channel on Yahoo Screen. We’re bringing together the world’s largest digital publisher and the leading live entertainment company to redefine the digital live music experience for users around the world.

Beginning this summer, Yahoo and Live Nation will begin producing the largest collection of U.S. concert live streams on the web: one live concert, every day, 365 days a year.

“Sixty million people attended our 23,000 Live Nation concerts last year alone,” explained CEO, Michael Rapino. “The Live Nation Channel on Yahoo will build on this scale and become a great, new destination for music fans.”

Over the next year, music lovers will have access to more exciting, unique live concert streams than ever before, in addition to an enormous on-demand catalogue of 1,200 songs on video and more than 700 insider vignettes.

The Live Nation Channel presents a new way for brands to reach music fans — the most passionate consumers — through sponsorships that enhance the viewer experience with content such as exclusive interviews, backstage sneak peeks and even special performances.

Kellogg’s, one of the world’s most recognized brands, is the first to announce its sponsorship deal.


“At Kellogg, we believe strong brands are created and sustained by the strength of the relationship they enjoy with their consumers,” said Jon Suarez-Davis, Kellogg vice president, Media and Digital Strategy. “And we know consumers are passionate about food and music, so this partnership is a great way for brands — such as Kellogg’s Pop-Tarts — to engage and strengthen their relationship with consumers through exclusive access and content.”

Also as part of the Yahoo Live initiative, Yahoo has teamed up with the NFL to bring a new personalized digital experience called NFL Now to Yahoo Sports. NFL Now gives fans a game day experience with instant highlights of in-progress matchups plus stats and analysis for their favorite teams and players.

And we didn’t forget the movie buffs! Yahoo will be there for some of the hottest red carpet moments and will become the digital home of summer’s biggest blockbusters. Yahoo is the exclusive digital destination for Spiderman 2 global premieres, and we’ll be the only place to tune in for the highly anticipated premieres of Mockingjay - Part 1 and next month’s X-men Days of Future Past.

Yahoo is turning up the volume on live experiences, whether it’s concerts, sports or exclusive Hollywood premieres. Be part of the action — every day, only on Yahoo!

Want to learn more? Check out our Press Center.

Ready for Takeoff: Introducing Yahoo Travel

By Paula Froelich, Editor in Chief of Yahoo Travel

Starting today, Yahoo is bringing readers a first-class ticket around the world with the launch of the new Yahoo Travel — an immersive digital magazine that makes those daydreams to getaways near and far a reality, with all the inspiration and information you need right at your fingertips.


We’ve assembled an all-star team of explorers and cool-hunters who have a passion for discovering the world’s most amazing places, including Laura Begley Bloom, former Deputy Editor of Travel + Leisure; Jo Piazza, best-selling author and former Executive News Director for In Touch and Life & Style; and Yahoo Travel’s own Greg Keraghosian.  We’ll cover it all — solo trips and exotic adventures, affordable family vacations and luxury escapes — and we will capture it with memorable videos, stunning photography and insider information to make your wildest travel dreams come to life.

Itching to go somewhere tropical? Dangerous? Historic? We’ve been there. We’ll share the experiences and the inspiration to get you there, with information-packed city guides, travel tips, budget advice and more. And, we may share a few laughs and tears along the way.

With an elegant design and rich visual storytelling, Yahoo Travel embodies similar features as Yahoo Tech and Yahoo Food, which are visited by more than 13 million people each month since launching in January. Yahoo Travel offers the same seamless native advertising, with sponsored articles and videos that are just as engaging as the stories around them.  Brands can connect with readers through beautiful images, compelling videos, and sharable stories. In fact, native ads on Yahoo Food and Yahoo Tech have been shared with friends almost as much as the content itself.

Our goal is to make the dream of travel a reality. Dream it, see it, do it, and of course share it.

So pack a bag and let’s go!  

Want to learn more? Check out our Press Center.

Yahoo Announces the First Two Original Comedies in its New Lineup of Long-Form Shows

By Kathy Savitt, Chief Marketing Officer

Today, we’re announcing the first two original comedies in Yahoo’s new lineup of long-form shows. Brought to you by some of the wittiest and most talented writers, directors and producers in entertainment today, these new shows will join the growing collection of award-winning programming available on Yahoo.

Each series will launch on Yahoo Screen next year and will deliver 30-minute episodes you can enjoy all at once on your desktop, on the Yahoo Screen mobile app, or in your living room on Apple TV and Roku.

Here’s a preview of what’s to come:


  • Other Space: From three-time Emmy nominee Paul Feig (Freaks and Geeks, Bridesmaids, The Office) comes Other Space, a galactic adventure set in the early 22nd century, when the human race has mapped most of the known universe, failed to find alien life, and frankly gotten a little tired of the whole thing. A spaceship on a routine collection mission stumbles into the greatest discovery in history: an alternate universe, far stranger and way more dangerous than ours. Now the ship’s crew — a collection of over-matched rookies, feuding siblings, burned-out veterans and obsolete robots — has to explore this new universe to try and find a way back home alive. (8 half-hour episodes)


  • Sin City Saints: From executive producer Mike Tollin (One Tree Hill, Smallville, and Varsity Blues) and two-time Emmy nominated director Bryan Gordon (Curb Your Enthusiasm, The Office, Party Down), Sin City Saints is an off-beat comedy set in the front office of a fictional pro basketball expansion team. The show will revolve around Jake Tullus, a Silicon Valley tycoon whose lifelong dream was to buy a pro basketball team but quickly finds he’s in over his head. The group he assembled won’t be much help. Sin City Saints will follow the triumphs, travails, and transgressions of Las Vegas’ first major league sports franchise. (8 half-hour episodes)

Since launching our comedy lineup seven months ago, we’ve seen 500 million streams on Yahoo Screen in the U.S. alone. We are continuing to build our library with universally loved comedy such as Saturday Night Live and Comedy Central.

We’re thrilled to kick off our long-form programming with critically acclaimed creators Paul Feig, Mike Tollin and Bryan Gordon, and we will continue to work with entertainment’s top creators to bring you fresh, innovative and original shows you can watch anytime, anywhere. There’s more to come, so stay tuned!

Want to learn more? Check out our Press Center. 



Joe Zee Joins Yahoo as Editor in Chief and Executive Creative Officer for Yahoo Fashion


By Kathy Savitt, Chief Marketing Officer

We are excited to announce that Joe Zee will be joining as Editor in Chief and Executive Creative Officer of Yahoo Fashion.  

Joe is one of the most prominent voices in fashion, with a strong editorial voice but an accessible and friendly approach that helps demystify fashion and style for men and women everywhere.  He will lead the vision, creative direction and development of the new Yahoo Fashion digital magazine, where he will bring his sensibility of luxury fashion and “accessible cool” to Yahoo every day.  Joe will also bring his style expertise and insider access to create video series, original programming, and special events for Yahoo’s upcoming fashion and beauty magazines.  Additionally, Joe will also assume the role of Editor at Large for Yahoo Beauty, as he will contribute regularly to Yahoo’s beauty coverage and collaborate with Bobbi Brown and her new team.

"I have always embraced technology and innovation in everything I do — from making a magazine, to executive producing and hosting my television shows, to writing my books.  So, the chance to combine all of these passions at Yahoo during a period of tremendous innovation and transformation is a dream," says Zee. "I’ve spent more than two decades speaking to women through magazines. What’s so exciting about Yahoo is that I can inspire and connect with hundreds of millions more women, and bring them the magic of the fashion world in ways they haven’t yet experienced."

Prior to Yahoo, Joe spent seven years as the Creative Director at ELLE, where he ushered in a new redesign and penned a monthly column, “Style A to Zee.” Before that, he held several fashion editorial positions at W, Details, Vanity Fair and House & Garden.  He was also Editor in Chief of Vitals, a Fairchild publication. As an award-winning fashion stylist, Joe has worked with the world’s top magazines, celebrities, fashion designers, fashion brands and photographers. He co-authored the book The ELLEments of Personal Style (Gotham Books), and his second book will be published by Thomas Dunne Books/St. Martin’s Press in the Spring of 2015.

Joe is the Executive Producer and host of Sundance TV’s investigative special series, “Revealing,” and original fashion series, “All on the Line with Joe Zee,” where he has helped to jumpstart young designers’ careers. He also designs and sells a clothing collection under the label “Styled By Joe Zee” on QVC, which reaches women in more than 100 million homes.

Please join us in welcoming Joe to Yahoo!


An Update on our DMARC Policy to Protect Our Users

By Jeff Bonforte, SVP of Communications Products

Today I did a search on “we never locked our doors” and here are some of the top results:

  • "…until the 1980’s."
  • "…when I was growing up."
  • "…because everybody knew everybody, and there was no crime…"
  • "…until about five years ago."
  • "…but now you have to make sure everything is locked up."

Similarly, when email was designed over 30 years ago, everyone knew everyone, there was no crime and no need to “lock the doors”.

The world has changed. So while email is an essential tool for business and personal life, it is also the focus for some of those who endeavor to do us harm. The new normal across the web can include massive attempts at account hacking, email spoofing (forging sender identity) and phishing attacks (tricking a user to give up account credentials).

The doors to your inbox need another lock.

Because of the rise of spoofing and phishing attacks, the industry saw a need over two years ago to require emails to be sent more securely and formed an organization, including Yahoo, Google, Aol, Microsoft, LinkedIn, and Facebook, to work out a solution. The organization designed and built something called DMARC, or Domain-based Message Authentication, Reporting and Conformance. Today, 80% of US email user accounts and over 2B accounts globally can be protected by the DMARC standard.

On Friday afternoon last week, Yahoo made a simple change to its DMARC policy from “report” to “reject”. In other words, we requested that all other mail services reject emails claiming to come from a Yahoo user, but not signed by Yahoo.

Yahoo is the first major email provider in the world to adopt this aggressive level of DMARC policy on behalf of our users.

And overnight, the bad guys who have used email spoofing to forge emails and launch phishing attempts pretending to come from a Yahoo Mail account were nearly stopped in their tracks.

There is a regrettable, short-term impact to our more aggressive position on DMARC. Many legitimate emails sent on behalf of Yahoo Mail customers from third parties are also being rejected. We apologize for any inconvenience this may have caused.

As we said at the start of post, for better or for worse, times have changed. We can no longer allow this massive security hole to remain for our customers and we believe the solution is simple - Yahoo requires external email service providers, such as those who manage distribution lists, to cease using unsigned “sent from” mail, and switch to a more accurate “sent on behalf of” policy. We know there are about 30,000 affected email sending services, but we also know that the change needed to support our new DMARC policy is important and not terribly  difficult to implement. We have detailed the changes we are requiring here.

Already, many of the most popular mail services had made the necessary changes. For example, you can read the Tuesday blog post from MailChimp to its customers and positive feedback from Twitter as well.

Another email service provider blogged, “it likely won’t be long before all ‘from themselves, but not from themselves’ emails are treated with the same scrutiny [as Yahoo] by other webmail services.”

With stricter DMARC policies, users are safer, and the bad guys will be in a tough spot. More importantly, verified senders will unlock a massive wave of innovation and advancement for all our inboxes.

We have listed some useful resources where you can learn more about these important steps.




Bobbi Brown Joins Yahoo as Editor in Chief of Beauty


By Kathy Savitt, Chief Marketing Officer

We’re thrilled to announce that Bobbi Brown is joining Yahoo as Editor in Chief of Beauty, where she will lead editorial direction, original content and the expansion and re-imagination of Yahoo Beauty. Bobbi will bring her beauty expertise and distinctive point of view to Yahoo’s audience, helping to inspire millions of women daily. She will also add some of the best independent voices in beauty and makeup to the Yahoo Beauty editorial team. 

Bobbi is the Founder and Chief Creative Officer of Bobbi Brown Cosmetics, a global color cosmetics, fragrance and skincare brand with a presence in 60 countries. She is also a permanent fixture backstage at New York Fashion Week and works with the industry’s most influential designers, celebrities and style makers. A New York Times bestselling author, she has written eight instructional and engaging beauty and lifestyle books, and appears regularly in global print and broadcast media outlets.  She will start at Yahoo on April 21, 2014. 

Here’s what Bobbi had to say about joining Yahoo:

"I’m excited to take on my new role as Editor in Chief of Yahoo Beauty. In my career as a makeup artist, I’ve also had the amazing opportunity to write, create and teach.  In this new role, I get to combine my interest in education and empowerment by curating amazing visual content that will teach women how to be their best selves. Beauty is not just about makeup, it’s about lifestyle and confidence.”

We can’t wait to share more about what’s in store for Yahoo Beauty.  In the meantime, please join us in welcoming Bobbi to Yahoo!  

Status Update: Encryption at Yahoo

By Alex Stamos, Chief Information Security Officer

When I joined Yahoo four weeks ago, we were in the middle of a massive project to protect our users and their data through the deployment of encryption technologies as we discussed in our November 2013 Tumblr.

So today, we’re updating you on our progress:

  • Traffic moving between Yahoo data centers is fully encrypted as of March 31.

  • In January, we made Yahoo Mail more secure by making browsing over HTTPS the default. In the last month, we enabled encryption of mail between our servers and other mail providers that support the SMTPTLS standard.

  • The Yahoo Homepage and all search queries that run on the Yahoo Homepage and most Yahoo properties also have HTTPS encryption enabled by default.

  • We implemented the latest in security best-practices, including supporting TLS 1.2, Perfect Forward Secrecy and a 2048-bit RSA key for many of our global properties such as Homepage, Mail and Digital Magazines. We are currently working to bring all Yahoo sites up to this standard.

  • Users can initiate an encrypted session for Yahoo News, Yahoo Sports, Yahoo Finance, and Good Morning America on Yahoo ( by typing “https” before the site URL in their web browser.

  • A new, encrypted, version of Yahoo Messenger will be deployed in coming months.

Hundreds of Yahoos have been working around the clock over the last several months to provide a more secure experience for our users and we want to do even more moving forward. Our goal is to encrypt our entire platform for all users at all time, by default.

One of our biggest areas of focus in the coming months is to work with and encourage thousands of our partners across all of Yahoo’s hundreds of global properties to make sure that any data that is running on our network is secure. Our broader mission is to not only make Yahoo secure, but improve the security of the overall web ecosystem.

In addition to moving all of our properties to encryption by default, we will be implementing additional security measures such as HSTS, Perfect Forward Secrecy and Certificate Transparency over the coming months. This isn’t a project where we’ll ever check a box and be “finished.” Our fight to protect our users and their data is an on-going and critical effort. We will continue to work hard to deploy the best possible technology to combat attacks and surveillance that violate our users’ privacy.

Yahoo Expands Editorial Staff with Paula Froelich and Josh Wolk; Sarah McColl named Editor in Chief of Yahoo Food

By Kathy Savitt, CMO

We’re excited to welcome two new leaders to our editorial team as part of our ongoing commitment to re-imagine how news and information is delivered and consumed: Paula Froelich, Editor in Chief of Travel; and Josh Wolk, Executive Editor of Yahoo Entertainment. Additionally, Sarah McColl, former managing editor of Yahoo Food, has been promoted to Editor in Chief of Yahoo Food.

Starting today, Paula will serve as Editor in Chief of Yahoo Travel, where she will lead editorial direction, original content, and the expansion and re-imagination of Yahoo Travel. She is an award-winning journalist, creator of the travel website A Broad Abroad, and the New York Times best-selling author of the novel Mercury In Retrograde. She was the deputy editor of the New York Post’s gossip column, “Page Six,” for 10 years. 

In his new role as Executive Editor of Yahoo Entertainment, Josh will oversee all editorial operations and shape the voice for entertainment coverage across the Yahoo media network.  Josh comes to Yahoo from York Magazine where he served as editorial director. Prior to that, he was a senior editor at Entertainment Weekly. Josh will start at Yahoo on April 7, 2014. 

Sarah McColl oversees all editorial functions for Yahoo Food (, which launched earlier this year. She has been part of Yahoo’s lifestyle editorial team since 2010.  Prior to Yahoo, Sarah was a senior editor at Conde Nast, where she launched a network of blogs and produced video programming. She has also written for Bon Appetit and House Beautiful and her website was called one of the “Best Blogs for Foodies” by Bon Appetit.

Yahoo makes the world’s daily habits inspiring and entertaining. We are committed to delivering trusted news and original content, through innovative product experiences, to more than 800 million users worldwide. Paula and Josh join other industry leaders recently hired at Yahoo including Katie Couric, Global Anchor; tech columnist David Pogue; Yahoo News Editor in Chief Megan Liberman; national political columnist Matt Bai, and several other award-winning journalists and editors. 

Users First: Sharing Our Transparency Report

By Ron Bell, General Counsel

At Yahoo, our users’ interests enlighten and inform all we do, including how we approach government requests for user information. Today we’re issuing our second transparency report, continuing our effort to provide as much information as we can about government requests for this data.

The transparency report contains:

  • Government data requests received by Yahoo! Inc. from July 1 to December 31, 2013, including Foreign Intelligence Surveillance Act (FISA) requests, National Security Letters (NSLs), and criminal data requests (such as search warrants, court orders, and subpoenas issued in criminal investigations).
  • More detailed information about the U.S. national security requests we received from January 1 to June 30, 2013, reflecting a new U.S. government policy that lets Internet providers disclose more about these requests. The U.S. government adopted this policy after Yahoo and other Internet companies sued for the right to provide more transparency about the number and kinds of requests we receive.
  • Government data requests received in countries in which Yahoo operates a legal entity.

You trust and rely on Yahoo to deliver beautiful, personalized products that make your daily habits inspiring and entertaining. In turn, we work hard to protect your information from unclear, improper, overbroad or unlawful government data requests. See for yourself how we put our users first approach into action.

We will continue to update our transparency report every six months to share further information about the government requests we receive.


Yahoo Screen Now On Roku


By Robby Stein , Director of Product, Mobile and Emerging Products

The Yahoo Screen app brings you great videos whether you’re on the go or on the couch. Today we’re thrilled to bring Yahoo Screen into your home with Roku.

We built the Screen app to create a TV-like experience on a mobile…

Yahoo Celebrates the 25th Anniversary of the Web

By Kathy Savitt, Chief Marketing Officer

Last night in Vancouver, tech influencers from around the world joined Yahoo and the World Wide Web Foundation to toast the 25th Anniversary of the World Wide Web

Twenty-five years ago, Sir Tim Berners-Lee forever changed all of our lives when he invented the World Wide Web. Six years later, David Filo and Jerry Yang founded Yahoo, marking their spot in history by making the Web a daily habit for hundreds of millions of people globally. 

To honor this milestone, Yahoo asked some of the world’s most respected Web pioneers and thought leaders to share their “aha moment” when they first realized the future impact of the Web. In addition, Grammy Award-winning artist and tech enthusiast put an exclamation point on the evening with a special performance to honor the rich history of the Web and pay tribute to the people who paved the way for the innovations of today and tomorrow.   

See what people like Lady Gaga, David Filo, The Honorable Al Gore, and had to say on Flickr and  view the full “25 on 25” list below. 


At Yahoo, we are proud of the role that we have played in the evolution of the Web, and we know this is just the beginning.  We look forward to continuing in our mission to make the world’s digital daily habits inspiring and entertaining for years to come. Check out more photos from this historical moment on Flickr here.  

The Web Foundation seeks to establish the open Web as a global public good and a basic right, ensuring that everyone can access and use it freely. For more information, visit, or