By Phil Pearlman, Interactive Editor, Yahoo Finance
Today, we are pleased to announce the launch of Yahoo Finance Contributors - a finance-focused and socially driven network where expert contributors will regularly create and share premium original content.
Yahoo to Acquire Flurry to Strengthen Mobile Products
By Scott Burke, SVP Advertising Technology
Over the past couple of years, Yahoo has been focused on re-imagining our users’ daily habits, and mobile is at the center of everything we do. Today, I’m excited to announce the next step in our vision, that we have reached a definitive agreement to acquire Flurry, the industry leader in mobile analytics.
When completed, our acquisition of Flurry will be a meaningful step for the company and reinforces our commitment to building and supporting useful, inspiring and beautiful mobile applications and monetization solutions. By joining Yahoo, Flurry will have resources to speed up the delivery of platforms that can help developers build better apps, reach the right users, and explore new revenue opportunities. Together, we will make Yahoo mobile experiences better through products that are more personalized and more inspiring.
Analytics are critical for all mobile developers to understand and optimize their applications. We are reinvesting in developers and continuing to build great analytics products. Our combined scale will accelerate revenue growth for thousands of developers and publishers across the mobile ecosystem.
Our combined offerings will enable more effective mobile advertising solutions for brands seeking to reach their audiences and gain unique insights across desktop and mobile. Our users will benefit from app experiences that are more personalized and inspiring.
Flurry has been delivering the platform and insights to help developers optimize and personalize their apps since 2008. The Flurry stats speak to their success.
170,000 developers use Flurry Analytics
Flurry sees app activity from 1.4 billion devices monthly
Flurry sees 5.5 billion app sessions per day
Flurry Analytics is in 7 apps per device on average
8,000 publishers monetize with Flurry
Flurry works with mobile developers in 150 countries
As announced in Q2 earnings last week, Yahoo mobile usage is growing rapidly.
Yahoo’s mobile display and search revenue each grew more than 100% year-over-year
More than half Yahoo’s total monthly audience visits on a mobile device, and in Q2, over 450 million mobile monthly active users came to Yahoo, a 36% increase year-over-year
Time spent on mobile has grown 79% in the last year alone
The average Yahoo user now spends 86% of their time on smartphones in apps
Yahoo’s growth in mobile traffic comes from great people and great products. Flurry’s success is the result of years of committed investment by a passionate team to create an indispensable platform for mobile developers. We want to harness our collective innovative spirit and bolster the mobile ecosystem by providing developers the analytics and monetization solutions to drive their success.
After the transaction closes, the Flurry team will remain in its present locations, where their vision, mission, and focus will stay the same. Flurry’s products will continue to operate and innovate with Yahoo’s support and investment. Today is an incredibly exciting day for Yahoo and Flurry. We’re thrilled to welcome this new star team to join us!
* The transaction is subject to customary closing conditions. More information about the news can be found in the press release we issued today.
The Remarkable and Inspirational Story, “One Chance,” Comes Exclusively to Yahoo Screen This Fall
By Kathy Savitt, CMO
Whether it’s comedy, live events or inspiring stories, we are always looking to bring the very best content from the world’s greatest creators to our audience. That’s why today, we’re thrilled to announce that this fall, we’ll be the exclusive US home for the pre-theatrical release of the Weinstein Company’s film “One Chance.”
From the director of The Devil Wears Prada, “One Chance” is the remarkable and inspirational true story of Paul Potts, a shy, bullied shop assistant by day and an amateur opera singer by night. Paul became an instant YouTube phenomenon after being chosen by Simon Cowell for “Britain’s Got Talent.” Wowing audiences worldwide with his phenomenal voice, Paul went on to win “Britain’s Got Talent” and the hearts of millions.
Every day we help Yahoo users find inspiring and entertaining content. We are excited to bring ‘One Chance,’ a fresh and emotionally compelling film to Yahoo Screen, thanks to our new partnership with the Weinstein Company.
By P.P.S. Narayan, VP of Cloud Platforms and Services
I’m thrilled to announce that we have acquired RayV, a company with an exciting approach to online video streaming in the rapidly evolving mobile space.
Watching mobile and online video has gone from being a novelty to a daily habit for millions of users. Yahoo is focused on growing video users and monthly streams, and while we’re only getting started, we’re very focused on this in 2014. This deal demonstrates our dedication to accelerating our video strategy and boosting our underlying technology infrastructure in the space.
At Yahoo, we are focused on building a video offering that delivers best-in-class quality and content, and can be streamed on-demand and live, on all platforms. The RayV team shares our passion for innovation and commitment to build a video infrastructure to deliver the ultimate video experience to our users. RayV has built a compelling technology that enables improved high quality streaming for online and mobile content partners.
The team lives and breathes video, and have become industry pioneers. Omer Luzzatti, Co-Founder and CTO and Ofer Shem-Tov, Co-Founder and Chief Architect are veterans in the audio and multimedia space with key VoIP startups under their belt. They have solid domain expertise and a passion for video that makes them a perfect fit for the Yahoo Video and CDN platform.
We’re thrilled to welcome the RayV team, most of whom will join the Yahoo R&D center in Tel Aviv. We are excited for the leadership that they will bring to Yahoo.
Initial Artist Lineup Released for Live Nation Channel on Yahoo Screen — Featuring Dave Matthews Band, Justin Timberlake and Usher
By Kathy Savitt, CMO
Live moments are the most memorable. In today’s on-demand entertainment environment, live events dominate the water cooler conversation, because they’re the only ones that we all share in the moment, together at the same time.
That’s why we’re so excited to kick off the world’s largest live concert series together with Live Nation. One live streamed concert a day, for 365 days … fusing together global superstars and emerging artists across genres, from rock to pop, hip hop to electronic.
It all starts next Tuesday, July 15, with “A Very Special Evening with Dave Matthews Band” at the Jacksonville Veterans Memorial Arena. Additional artists confirmed include Usher, Gavin DeGraw, Common, The Neighbourhood, MKTO, The Kooks, Airborne Toxic Event, Three Days Grace, The Fray and many more. The Live Nation Channel on Yahoo Screen will also feature special performances including:
Recent Rock and Roll Hall of Fame inductees, KISS, streaming live from their 40th Anniversary Tour;
John Legend performing Marvin Gaye’s classic album, “What’s Going On” in its entirety, with Sharon Jones & the Dap-Kings and the Los Angeles Philharmonic live from the Hollywood Bowl; and
Justin Timberlake and the Tennessee Kids performing their first ever concert in Reykjavik, Iceland.
Music fans can get a sneak peak at the first 30 days of scheduled performances by going to yahoo.com/live. Starting Monday, July 14, you can sign up for text, email and calendar reminders for the concerts you want to watch — and invite your friends to tune in, as well.
Don’t miss out on live concerts, artist interviews, behind the scenes footage, and exclusive releases. And check back often, because we’ll be announcing more of your favorite artists in the coming weeks.
Follow us @YahooScreen and #YahooLive for the latest news and updates.
Over the past two years, our teams have been incredibly focused on our mission: making the world’s daily habits more inspiring and entertaining. This focus has allowed us to launch some new, exciting products while giving us the opportunity to make the core products our users already love even better.
To achieve this, we took a hard look at our products and have shut down some of the less popular ones and integrated widely-loved features from others into core Yahoo experiences. We first announced these changes in March and April 2013 and remain committed to communicating product updates that affect our users now and in the future.
Here is an overview of our progress on this front:
Newlook Service: On April 30, we closed the Newlook service, an online virtual makeover tool for maktoob.yahoo.com.
Research Reports: Also on April 30, we removed the ability to generate research reports on Yahoo Finance, a little-used feature of the site.
Bookmarks.yahoo.com: As of May 26, we have closed Bookmarks.yahoo.com. If you were using this site to get to your Yahoo Bookmarks, it’s time to switch over toYahoo Toolbar on Firefox or Internet Explorer, where you can access and edit all of your favorite bookmarks.
People Search: As a user, you want one place to find everything you need. You can use Yahoo Search to find people, blogs, places, maps - anything. That’s why today, July 2, we are closing down Yahoo People Search, a defunct directory site that’s no longer useful. Check out Yahoo Search to find the people you’re looking for.
Xobni: As we announced in July 2013, although we are shutting down Xobni.com and the Smartr Product Suite today, July 2, we have incorporated many Xobni-like features into Yahoo Mail (like compose auto-suggest and people-centric mail search) and the technology behind the product continues to inform our current and future user experiences.
Yahoo Toolbar on Chrome: By July 22, the Yahoo Toolbar will be removed from the Chrome web store, to comply with recent Google Chrome policy updates. Instead, we now offer the Yahoo Extension for Chrome, which will give you quick access to Yahoo.com whenever you open a new tab. The Toolbar is still available for Firefox and Internet Explorer at toolbar.yahoo.com. Install the Toolbar and sign in to your Yahoo account to access your personalized settings.
Yahoo Shine: We recently unveiled several new digital magazines that dive deeper into the topics our users have come to love on Yahoo Shine and offer unique advertising opportunities for brands. While Yahoo Shine will be closing on July 31, through our digital magazines, like Yahoo Beauty and Yahoo Travel, we will continue to bring these topics to life with stunning visuals, a strong editorial voice and engaging native advertising.
Yahoo Voices and the Yahoo Contributor Network: On July 31, Voices.Yahoo.com will be shut down and at the end of August, Contributor.Yahoo.com closes. Yahoo will be notifying contributors and please refer to this FAQ for more details.
By focusing our energy on Yahoo’s four core areas — Search, Communications, Digital Magazines and Video — and the two incredible engines that power them, Flickr and Tumblr, we can make a bigger impact on the things people do everyday.
By Andrew Molyneux, Senior Product Manager, Yahoo Mail
Over the last couple of months, we re-imagined the Yahoo Mail experience on mobile and made it easier than ever before to access personalized news and information without having to navigate between apps. Directly from the Yahoo Mail…
Yahoo app, now on iPad with the best of Yahoo Digital Magazines
By Fernando Delgado, Senior Director of Product Management, Mobile and Emerging Products
Whether on your morning commute or waiting in line at the store, catching up on the latest news and information is something we do continually throughout our day. That’s what the Yahoo app was designed to deliver - the very best of the web, personalized to your interests, anywhere and anytime. Today, we’re excited to bring that experience to your iPad, combined with stories from Yahoo’s latest digital magazines — Yahoo Food, Yahoo Tech, Yahoo Travel, Yahoo Movies and Yahoo Beauty.
Yahoo Digital Magazines are just like your favorite glossy magazines re-imagined for the digital world. Inspired by visually driven storytelling and distinctive editorial voices from well-known tastemakers such as Julia Bainbridge, Paula Froelich, David Pogue, Josh Wolk and Bobbi Brown, these magazines offer a new way to experience digital content.
We’ve also added snapshots of local weather, stocks, sports, popular photos, videos and more, ensuring you have all the information you care about at your fingertip.
As usual, for an experience that is personalized just for you, we encourage you to log into Yahoo. Read the topics you’re most interested in, and we will continue to surface stories based on your preferences.
The Yahoo app for iPad is available now for U.S. users to download in the App Store. We hope you love it.
And the crowd goes wild… the Darkest Timeline is over. “Community” is coming to Yahoo! Beginning later this Fall, tune into Yahoo for the highly-anticipated sixth season, with 13 new episodes available exclusively on Yahoo Screen.
Read more here and stay tuned for more about Community on Yahoo.
Every day at Flickr we are committed to inspiring photography by building world-class tools and beautiful photo displays across devices. Today we are bringing a stunning new experience for sharing and accessing billions of photos on your television via Apple TV.
Flickr’s new service for Apple TV brings all your photos to life on the big screen, where you can engage with the Flickr community, explore the world’s most interesting photos, and use our powerful search capabilities to browse billions of photos within the most extraordinary online photo collection.
For the first time with Apple TV, sign into Flickr and view all your photos, videos, Favorites, Albums, and Groups. In one click, make any album into a slideshow or screensaver ready to share with friends, or customize in real-time with over fifteen different slideshow and screensaver modes.
Share your photos and discover others’ through a dedicated “Explore” section highlighting our top trending photos, weekly photographer spotlights, daily curated galleries and videos, and public photo archives. See photos that you like? Fave them to automatically add to your Favorites. Find someone interesting? Visit their profile to see more or follow them.
Search through Flickr’s extraordinary photo collection with powerful search capabilities that help you seamlessly find people, photos, or groups that interest you. Simply start typing, and we will automatically suggest topics that are relevant to you. Browse search results by creating a slideshow or screensaver.
Sign into your Flickr service on Apple TV today and start enjoying these features.
We created Aviate to connect you with the information you need at the moment it’s useful. Since joining Yahoo in January, we’ve learned a lot from our beta user community about how to deliver a simple, intelligent mobile experience. Today, we’re psyched to launch…
Here at Yahoo we are committed to attracting, developing and retaining a diverse workforce. We’re in the business of building products for hundreds of millions of users worldwide and that starts with having the best possible talent - a Yahoo team that understands and reflects our diverse user base.
Today, we are happy to join others in the tech industry in disclosing specifics around the diversity of Yahoo’s workforce. The charts below detail gender and ethnicity statistics (as self reported) and how they break out across technical, non-technical and leadership roles across the company.
*Leadership defined as VP’s and above
Data as of June, 2014
These statistics are only a part of the story - Yahoo works to ensure that our existing employees feel welcome and supported during their time at the company. We have a wide range of Employee Resource Groups that serve people of diverse backgrounds and are highly engaged in their respective communities. For example, Yahoo received a 100% Corporate Equality Index score and was named a “Best Place to Work for LGBT Equality.”
Overall, our goal at Yahoo is to create a workplace culture that attracts and retains all talents, regardless of background, and to help our people grow to their full potential.
By Mike Kerns, Senior Vice President of Homepage and Verticals & Lee Brown, Global Head of Brand Partnerships for Tumblr
Tumblr has always provided a creative canvas with limitless expression that attracts the culturally curious — the best place on the web for creators and marketers. In fact, over the last two years, marketers have invested in Tumblr and contributed content as beautiful and diverse as the posts from our independent creators and editors.
Today, we’re excited to help marketers elevate their brand stories in a much bigger way. For the first time, content from Tumblr Sponsored Posts will be seamlessly promoted across Yahoo and Tumblr, which reach more than 800 million average monthly visitors. Tumblr Sponsored Posts are now integrated and available through Yahoo Gemini, the industry’s only marketplace where advertisers can buy mobile search and native advertising.
Sponsored Posts will still feature the same native engagements that brands greatly value (like, reblog and follow). Through Yahoo Gemini, now the same posts — articles, images or videos — can be promoted through native ads across Yahoo’s content streams, article pages, image galleries and digital magazines, on desktop and mobile. Yahoo’s data makes it easy for brands to reach the right audiences at scale with seamless, impactful native ads that drive engagement.
Some of the world’s favorite brands are already working with Tumblr and Yahoo to tell their brand stories, such as Lionsgate’s (NYSE: LGF) Capitol Couture destination to promote “The Hunger Games: Mockingjay – Part 1,” the next chapter of The Hunger Games trilogy. Tapping into the artful black and white photography community, Lexus prompts people to “Send them a Signal,” while Lipton challenges consumers to #BeMoreTea.
We’ve always believed in the power of creative brand storytelling, and data shows that advertising is more memorable and impactful when it is as good as the content around it.A recent case study across Yahoo and Tumblr showed that when people viewed content marketing, unaided brand awareness increased by 40 percent; brand consideration grew 31 percent; and tagline recognition increased by 100 percent.*
* Source: Yahoo & Tumblr Ipsos Content Marketing Case Study, June 2014
I believe that true beauty comes from within. I’ve always said that beauty is more than makeup. It’s about how you take care of yourself, what you eat and drink, and what you do to celebrate your individuality. Today, I’m excited to debut Yahoo Beauty, a new digital magazine that we hope will inspire all of us to live beautifully.
This is a beauty magazine unlike any other. The first thing you’ll notice is the stunning photos and videos, which allow you to see the stories before you ever read them. It’s where you will find your daily dose of beauty information — helping you feel confident for life’s important moments, whether you’re meeting your boyfriend’s family, or getting ready for your daughter’s wedding. We’ll also have inspiring stories from interesting people like Rula Jebreal, Palestinian journalist, author, and news anchor, Misty Copeland, soloist with American Ballet Theatre, and Lea Wallace, an aspiring Olympic competitive runner. Last but certainly not least, we’re bringing together luminaries and experts in the industry, including the talented Britt Aboutaleb, our new managing editor, as well as my all-star editorial staff, who will offer master class tutorials to give you answers to your everyday beauty questions.
I’m as passionate about wellness as I am about makeup. What you feed your body is just as important as what you put on it, so we’ll also share healthy recipes from some of my favorite places, as well as exercise routines and life lessons from people who have inspired me to live a balanced a life.
Yahoo Beauty is for real women and men (we’ve got you covered, guys!), and I can’t wait to learn from our amazing team - and from you too! Follow us at @YahooBeauty and share your beauty questions and experiences.
It’s almost time for the biggest and most popular sporting event in the world, which commands the attention of billions of fans every four years. There are 32 teams all vying for the title. Today, Yahoo is giving you the chance to show the world who you…
By Nick D’Aloisio, Product Manager, Yahoo News Digest
Today Apple announced that Yahoo News Digest is a recipient for this year’s Apple Design Award and we are absolutely thrilled and honored. To be recognized a second time by Apple, a company that has inspired millions of developers around the world to understand that simplicity can create enduring beauty, is something we are incredibly proud of.
Yahoo News Digest was created to serve people’s daily need to stay informed about the most important news and events around them. The algorithms, which were developed at Summly, smartly reduce stories to the most fundamental elements and meaningfully combine them with select point of views sourced from around the web. We take the Apple Design Award as a terrific reminder that innovation and beauty can be found in the care of the details.
Thank you to the amazing designers on the team who helped develop Yahoo News Digest and more importantly, our users who have made it an integral part of their daily lives.
Last year, we debuted Yahoo Stream Ads as a way to make content discovery even more seamless and effective for our readers — through a brand new native ad format. Native advertising is paving the way for more engaging experiences across Yahoo, and we’re constantly exploring new ways to deliver value for brands, while enhancing the user experience. Today, we are extending Yahoo Stream Ads internationally and offering advertisers in Argentina, Brazil, Canada, France, Germany, Italy, Mexico, Spain and the United Kingdom even more ways to connect with Yahoo users.
With our new content stream format now available on many of your favorite Yahoo sites and mobile experiences around the world, we’re excited to be rolling out Yahoo Stream Ads to provide more personalized, immersive advertising that complements the design of these pages. This is an exciting step forward and now brands can easily leverage native advertising with massive scale to meet their marketing goals.
By Andrew Molyneux, Senior Product Manager, Yahoo Mail
A couple of weeks back when we launched the new Yahoo Mail for iPhone, our goal was to put all the information you care about right at your fingertips. In addition to checking email more frequently, we’re seeing that iPhone users are…
By Josh Wolk, Executive Editor of Yahoo Entertainment
Today, we’re premiering the new Yahoo Movies, a digital magazine that provides movie lovers of all kinds—from blockbuster fanatics to indie-film obsessives—a ticket to the ultimate movie experience.
Watching movies isn’t just about going to the theater or renting DVDs anymore: People are devouring films on their phones, tablets and laptops. And that’s where Yahoo Movies lives as well, with a full screen experience for first-look movie trailers, behind-the-scenes scoop, and red-carpet galleries.
If you like movies with giant explosions, intimate love stories, superheroes, subtitles, banter, bawling, or all of the above—we’ve got your ticket. And there’s more to come. So grab a popcorn bucket (treat yourself to the extra large with butter; you deserve it!), lean back, and enjoy the new Yahoo Movies!
Taking A Mobile-First Approach to Native Advertising
New opportunities with Yahoo Gemini enhance the experience for consumers and advertisers
By Ned Brody, Head of Americas
Over the past year, we’ve reinvented nearly all of our products to be more visually stunning and effortless for our audiences, and we have always believed that the advertising experience should be just as beautiful and engaging. Today, we’re excited to transform the advertising experience across Yahoo by rolling out new, image-rich native ads — designed to be mobile-first, seamlessly integrated with the content, and targeted to the right consumer to drive even better results. The new ads are available through Yahoo Gemini.
Every day, millions of people visit Yahoo to read the news, search for information, and check the weather, mail, sports scores or stock quotes from their smartphones and tablets. In fact, more than half of our global monthly active users come to Yahoo on a mobile device — and we are committed to delivering outstanding advertising that is designed specifically for mobile and integrated across our new experiences.
Available within the Yahoo Gemini marketplace, our new mobile ads include larger, richer graphics and photos for brand storytelling, combined with the performance brands need. While clearly marked as sponsored, the ads will look and act just like the content around them, and will appear within users’ personalized content streams, article pages and image galleries across Yahoo mobile and desktop products. When people tap on the ads, they can visit the brand’s site directly or view a full-screen visual for even greater interactivity and impact.
Top advertisers including Netflix are already using these new ad formats.
When advertising is a seamless part of the stories, photos and videos around it, it enhances the way people discover and share, while increasing engagement, recall, intent and favorability for advertisers. We’re excited to move toward a new mobile experience that brings together engaging content and even richer advertising.
For more information, contact your Yahoo account manager or sign up here.
Yahoo News Digest - Now on Android - Adds International and Canadian Editions
By Nick D’Aloisio, Product Manager, Yahoo News Digest
When we launched the Yahoo News Digest in January for iPhone users in the United States and United Kingdom, our goal was to ensure that our audience is “in the know” of the top news and information in the shortest amount of time, all while giving them a sense of completion. We received an overwhelming response, with 40% of those who downloaded the app coming back to it on a daily basis. Encouraged by the response, we are now bringing the experience to more people around the world.
Starting today, Yahoo News Digest is now available for both iOS and Android users globally. We’ve added two new editions (beyond the existing US & UK editions): a Canadian and an International edition. Here’s what’s new:
In the United States and United Kingdom, Yahoo News Digest is now available on Android, and has added an International edition for those who are interested in global news
In Canada, Yahoo News Digest is now available on iOS and Android. Our users in Canada can select their edition to see the most locally relevant stories or access the International news edition
In the rest of the world, Yahoo News Digest is now available on Android and iOS through our International edition (in English)
The Android version of the Yahoo News Digest was built specifically with a new homescreen widget that will display the most recent unread digest for easy viewing. Unlike other homescreen widgets, the Yahoo News Digest widget keeps track of the digests you’ve read.
Every morning and night, Yahoo News Digest delivers a summarized version of the top news, in an easy-to-navigate design. Using algorithmic and human editorial curation, each story is a collection of “atoms” — articles, maps, Wikipedia entries, videos, and photos — that make it easy to “digest” the news quickly. The international edition is compiled by our editors in the United Kingdom, the United States, and Malaysia to offer round-the-clock updates. We then deliver a timely Digest at 8am and 6pm local time, wherever you are in the world.
Yahoo News Digest for Android is now available with US, UK, Canadian, and International editions in English globally. Download the app now in Google Play.
The iOS version in English is available in your local App Store.
As ‘The Special One,’ I have a keen eye for football talent. Starting today, Yahoo and I are looking for 10 superstars we can dub the “Special Ones” for their footballing flair. The #Special1s is a worldwide competition launching on Tumblr, where we challenge budding footballers to submit a…
By Joon Huh, Investor Relations, and Andrew Schulte, Chief of Staff to CEO
2013 was a year of unprecedented progress and innovation here at Yahoo. We reimagined almost every mobile product, introduced new advertising experiences, embarked on world-class content partnerships, brought aboard some really amazing people, and acquired exciting technology — all as part of our mission to make the world’s daily habits more inspiring and entertaining.
Sticking with the theme of innovation, we decided to build a custom Tumblr page for our 2013 Annual Review. After we acquired the publishing powerhouse last May, we thought it only made sense to showcase our exciting progress using our own products.
Jam-packed with information about our company, our people, and our products, the 2013 Annual Review is a visual representation of all the inspiring change at Yahoo. Take a look at yahoo2013.tumblr.com, and you’ll know why we’re even more excited about what’s to come.
The New Yahoo Mail App: Your Mail, News and Info at a Glance!
By Andrew Molyneux, Senior Product Manager, Yahoo Mail
We rely on our mobile devices for many things throughout the day — to check email, search, read news, catch up on sports, follow stocks, look up the forecast, and watch videos among others. Today we’re introducing a new Yahoo Mail app for iPhone and iPod touch so all the information that’s most important to you is right at your fingertips. We’ve designed it with a focus on simplicity: it’s the familiar Yahoo Mail experience, plus one-tap access to personalized, real-time information.
When you first open the Yahoo Mail app, you’ll see your Yahoo Mail inbox and a new panel with icons for Mail, News and Today at the bottom of the screen. This is where all your news, information, and communications come together in one integrated experience.
When you’re finished reading and replying to your email, see what’s happening in the world by tapping on the News icon. From celebrity gossip to the latest political news, you’ll find it in your personalized, visually rich news stream.
Let’s head over to the Today icon. Here’s where you’ll find a snapshot of the information you care about most every day and search — from your local weather to a news digest to the latest stock quotes and sports scores you care about.
We’re excited to bring you the latest version of Yahoo Mail for iPhone and iPod touch, and we hope you find it to be a simple way to access your Mail, news, and other information all within a single app. We’ll be rolling this out in the App Store to U.S. users over the next the couple of weeks. We would love to hear what you think, so please send us your feedback!
We introduced new video and rich media advertising experiences designed for the Yahoo login page and our digital magazines that help brands tell powerful stories. Yahoo Splash Ads are high-impact opportunities integrated within the design of our digital magazines. And when people log in to Yahoo, Yahoo Full Page Video Login Ads offer an immersive 15-second video experience. These new ad opportunities will be available in the coming weeks.
We are also excited to partner with comScore to simplify and improve digital advertising measurement on Yahoo properties and across the web. Available to Yahoo advertisers beginning later this summer, comScore’s vCE audience validation metric will be integrated seamlessly into Yahoo ad serving and reporting platforms.
Earlier this year, we pioneered a unified approach to digital advertising to help brands bring together a variety of ad solutions to drive even better results. We were excited to work on a recent campaign with Planters Peanuts that combines video and display advertising to help more people discover peanuts as a healthy choice. By evolving the way people think about the brand, this campaign ultimately increased in-store sales.
We’re continuing to introduce new opportunities that make advertising more powerful and measurable. This is just the latest way we’re extending new opportunities to brands that also create exciting experiences for our users.
By Paula Froelich, Editor in Chief of Yahoo Travel
Starting today, Yahoo is bringing readers a first-class ticket around the world with the launch of the new Yahoo Travel — an immersive digital magazine that makes those daydreams to getaways near and far a reality, with all the inspiration and information you need right at your fingertips.
We’ve assembled an all-star team of explorers and cool-hunters who have a passion for discovering the world’s most amazing places, including Laura Begley Bloom, former Deputy Editor of Travel + Leisure; Jo Piazza, best-selling author and former Executive News Director for In Touch and Life & Style; and Yahoo Travel’s own Greg Keraghosian. We’ll cover it all — solo trips and exotic adventures, affordable family vacations and luxury escapes — and we will capture it with memorable videos, stunning photography and insider information to make your wildest travel dreams come to life.
Itching to go somewhere tropical? Dangerous? Historic? We’ve been there. We’ll share the experiences and the inspiration to get you there, with information-packed city guides, travel tips, budget advice and more. And, we may share a few laughs and tears along the way.
With an elegant design and rich visual storytelling, Yahoo Travel embodies similar features as Yahoo Tech and Yahoo Food, which are visited by more than 13 million people each month since launching in January. Yahoo Travel offers the same seamless native advertising, with sponsored articles and videos that are just as engaging as the stories around them. Brands can connect with readers through beautiful images, compelling videos, and sharable stories. In fact, native ads on Yahoo Food and Yahoo Tech have been shared with friends almost as much as the content itself.
Our goal is to make the dream of travel a reality. Dream it, see it, do it, and of course share it.
Whether it’s a band’s performance of a lifetime, the hail mary pass that wins the game, or the impromptu acceptance speech an actor never thought they’d give — unscripted moments are the most passionate and inspiring. We’re thrilled to announce Yahoo Live, the latest initiative to bring more of those unscripted moments to millions around the globe.
First, we couldn’t be more excited about launching Yahoo’s new Live Nation Channel on Yahoo Screen. We’re bringing together the world’s largest digital publisher and the leading live entertainment company to redefine the digital live music experience for users around the world.
Beginning this summer, Yahoo and Live Nation will begin producing the largest collection of U.S. concert live streams on the web: one live concert, every day, 365 days a year.
“Sixty million people attended our 23,000 Live Nation concerts last year alone,” explained CEO, Michael Rapino. “The Live Nation Channel on Yahoo will build on this scale and become a great, new destination for music fans.”
Over the next year, music lovers will have access to more exciting, unique live concert streams than ever before, in addition to an enormous on-demand catalogue of 1,200 songs on video and more than 700 insider vignettes.
The Live Nation Channel presents a new way for brands to reach music fans — the most passionate consumers — through sponsorships that enhance the viewer experience with content such as exclusive interviews, backstage sneak peeks and even special performances.
Kellogg’s, one of the world’s most recognized brands, is the first to announce its sponsorship deal.
“At Kellogg, we believe strong brands are created and sustained by the strength of the relationship they enjoy with their consumers,” said Jon Suarez-Davis, Kellogg vice president, Media and Digital Strategy. “And we know consumers are passionate about food and music, so this partnership is a great way for brands — such as Kellogg’s Pop-Tarts — to engage and strengthen their relationship with consumers through exclusive access and content.”
Also as part of the Yahoo Live initiative, Yahoo has teamed up with the NFL to bring a new personalized digital experience called NFL Now to Yahoo Sports. NFL Now gives fans a game day experience with instant highlights of in-progress matchups plus stats and analysis for their favorite teams and players.
And we didn’t forget the movie buffs! Yahoo will be there for some of the hottest red carpet moments and will become the digital home of summer’s biggest blockbusters. Yahoo is the exclusive digital destination for Spiderman 2 global premieres, and we’ll be the only place to tune in for the highly anticipated premieres of Mockingjay - Part 1 and next month’s X-men Days of Future Past.
Yahoo is turning up the volume on live experiences, whether it’s concerts, sports or exclusive Hollywood premieres. Be part of the action — every day, only on Yahoo!
Yahoo Announces the First Two Original Comedies in its New Lineup of Long-Form Shows
By Kathy Savitt, Chief Marketing Officer
Today, we’re announcing the first two original comedies in Yahoo’s new lineup of long-form shows. Brought to you by some of the wittiest and most talented writers, directors and producers in entertainment today, these new shows will join the growing collection of award-winning programming available on Yahoo.
Each series will launch on Yahoo Screen next year and will deliver 30-minute episodes you can enjoy all at once on your desktop, on the Yahoo Screen mobile app, or in your living room on Apple TV and Roku.
Here’s a preview of what’s to come:
Other Space: From three-time Emmy nominee Paul Feig (Freaks and Geeks,Bridesmaids, The Office) comes Other Space, a galactic adventure set in the early 22nd century, when the human race has mapped most of the known universe, failed to find alien life, and frankly gotten a little tired of the whole thing. A spaceship on a routine collection mission stumbles into the greatest discovery in history: an alternate universe, far stranger and way more dangerous than ours. Now the ship’s crew — a collection of over-matched rookies, feuding siblings, burned-out veterans and obsolete robots — has to explore this new universe to try and find a way back home alive. (8 half-hour episodes)
Sin City Saints: From executive producer Mike Tollin (One Tree Hill, Smallville, and Varsity Blues) and two-time Emmy nominated director Bryan Gordon (Curb Your Enthusiasm, The Office, Party Down), Sin City Saints is an off-beat comedy set in the front office of a fictional pro basketball expansion team. The show will revolve around Jake Tullus, a Silicon Valley tycoon whose lifelong dream was to buy a pro basketball team but quickly finds he’s in over his head. The group he assembled won’t be much help. Sin City Saints will follow the triumphs, travails, and transgressions of Las Vegas’ first major league sports franchise. (8 half-hour episodes)
Since launching our comedy lineup seven months ago, we’ve seen 500 million streams on Yahoo Screen in the U.S. alone. We are continuing to build our library with universally loved comedy such as Saturday Night Live and Comedy Central.
We’re thrilled to kick off our long-form programming with critically acclaimed creators Paul Feig, Mike Tollin and Bryan Gordon, and we will continue to work with entertainment’s top creators to bring you fresh, innovative and original shows you can watch anytime, anywhere. There’s more to come, so stay tuned!
Capture Video, Search Smarter and more with Flickr for iPhone, iPod touch and Android
By Bernardo Hernandez, Vice President, Flickr
Here at Flickr, we’re focused on making the best possible products to capture, manage, share and discover photos - creating an amazing window into your world. Building these products and cultivating our amazing photography community has been our mission since Flickr started 10 years ago. We want Flickr to be your favorite experience no matter where you are. Today we’re delighted to release completely new versions of Flickr for iPhone, iPod touch and Android.
Capture video: We’re always listening to our users and know you want video. The wait is officially over. Capture and edit HD video directly in the app, upload it, use the same live filters available for photos.
Smarter search with auto-tagging: Thanks to a more intelligent search engine, as well as improved auto-tagging, you can quickly find what you’re looking for, no matter how many photos you have. Flickr understands the geo-locations and time of your photos, can also detect the color, and often who’s in them and what they are about. And we do all this with lightning fast speed.
Simpler navigation and sharing:We’ve simplified the navigation so it’s much easier to use your three favorite Flickr features — feed, camera, and photostream. With a beautifully redesigned photostream, sharing any Flickr photo with friends and family — or directly to Tumblr, Twitter and Facebook — is easier than ever before.
Detailed photo data: We’re also helping you discover more about the photo with enhanced information. Find out where the photo was taken, which camera and lens were used to create each shot, and more. Use the story behind the photo to help improve your own photography skills.
We’re excited to hear what you think about the iPhone and Android apps and hope they will inspire people around the world to come together and share beautiful photos and videos.
The Flickr apps are free and now live in the Play Store and rolling out today in the App Store.
Today, we’re introducing Yahoo Live Web Insights, a free new mobile app for iPhone that lets small business owners manage their websites on the go—anytime, anywhere. And it’s not just for existing Yahoo Small Businesscustomers—anyone can use the app to get connected to his or her online…
Joe Zee Joins Yahoo as Editor in Chief and Executive Creative Officer for Yahoo Fashion
By Kathy Savitt, Chief Marketing Officer
We are excited to announce that Joe Zee will be joining as Editor in Chief and Executive Creative Officer of Yahoo Fashion.
Joe is one of the most prominent voices in fashion, with a strong editorial voice but an accessible and friendly approach that helps demystify fashion and style for men and women everywhere. He will lead the vision, creative direction and development of the new Yahoo Fashion digital magazine, where he will bring his sensibility of luxury fashion and “accessible cool” to Yahoo every day. Joe will also bring his style expertise and insider access to create video series, original programming, and special events for Yahoo’s upcoming fashion and beauty magazines. Additionally, Joe will also assume the role of Editor at Large for Yahoo Beauty, as he will contribute regularly to Yahoo’s beauty coverage and collaborate with Bobbi Brown and her new team.
"I have always embraced technology and innovation in everything I do — from making a magazine, to executive producing and hosting my television shows, to writing my books. So, the chance to combine all of these passions at Yahoo during a period of tremendous innovation and transformation is a dream," says Zee. "I’ve spent more than two decades speaking to women through magazines. What’s so exciting about Yahoo is that I can inspire and connect with hundreds of millions more women, and bring them the magic of the fashion world in ways they haven’t yet experienced."
Prior to Yahoo, Joe spent seven years as the Creative Director at ELLE, where he ushered in a new redesign and penned a monthly column, “Style A to Zee.” Before that, he held several fashion editorial positions at W, Details, Vanity Fair and House & Garden. He was also Editor in Chief of Vitals, a Fairchild publication. As an award-winning fashion stylist, Joe has worked with the world’s top magazines, celebrities, fashion designers, fashion brands and photographers. He co-authored the book The ELLEments of Personal Style (Gotham Books), and his second book will be published by Thomas Dunne Books/St. Martin’s Press in the Spring of 2015.
Joe is the Executive Producer and host of Sundance TV’s investigative special series, “Revealing,” and original fashion series, “All on the Line with Joe Zee,” where he has helped to jumpstart young designers’ careers. He also designs and sells a clothing collection under the label “Styled By Joe Zee” on QVC, which reaches women in more than 100 million homes.
An Update on our DMARC Policy to Protect Our Users
By Jeff Bonforte, SVP of Communications Products
Today I did a search on “we never locked our doors” and here are some of the top results:
"…until the 1980’s."
"…when I was growing up."
"…because everybody knew everybody, and there was no crime…"
"…until about five years ago."
"…but now you have to make sure everything is locked up."
Similarly, when email was designed over 30 years ago, everyone knew everyone, there was no crime and no need to “lock the doors”.
The world has changed. So while email is an essential tool for business and personal life, it is also the focus for some of those who endeavor to do us harm. The new normal across the web can include massive attempts at account hacking, email spoofing (forging sender identity) and phishing attacks (tricking a user to give up account credentials).
The doors to your inbox need another lock.
Because of the rise of spoofing and phishing attacks, the industry saw a need over two years ago to require emails to be sent more securely and formed an organization, including Yahoo, Google, Aol, Microsoft, LinkedIn, and Facebook, to work out a solution. The organization designed and built something called DMARC, or Domain-based Message Authentication, Reporting and Conformance. Today, 80% of US email user accounts and over 2B accounts globally can be protected by the DMARC standard.
On Friday afternoon last week, Yahoo made a simple change to its DMARC policy from “report” to “reject”. In other words, we requested that all other mail services reject emails claiming to come from a Yahoo user, but not signed by Yahoo.
Yahoo is the first major email provider in the world to adopt this aggressive level of DMARC policy on behalf of our users.
And overnight, the bad guys who have used email spoofing to forge emails and launch phishing attempts pretending to come from a Yahoo Mail account were nearly stopped in their tracks.
There is a regrettable, short-term impact to our more aggressive position on DMARC. Many legitimate emails sent on behalf of Yahoo Mail customers from third parties are also being rejected. We apologize for any inconvenience this may have caused.
As we said at the start of post, for better or for worse, times have changed. We can no longer allow this massive security hole to remain for our customers and we believe the solution is simple - Yahoo requires external email service providers, such as those who manage distribution lists, to cease using unsigned “sent from” mail, and switch to a more accurate “sent on behalf of” policy. We know there are about 30,000 affected email sending services, but we also know that the change needed to support our new DMARC policy is important and not terribly difficult to implement. We have detailed the changes we are requiring here.
Already, many of the most popular mail services had made the necessary changes. For example, you can read the Tuesday blog post from MailChimp to its customers and positive feedback from Twitter as well.
Another email service provider blogged, “it likely won’t be long before all ‘from themselves, but not from themselves’ emails are treated with the same scrutiny [as Yahoo] by other webmail services.”
With stricter DMARC policies, users are safer, and the bad guys will be in a tough spot. More importantly, verified senders will unlock a massive wave of innovation and advancement for all our inboxes.
We have listed some useful resources where you can learn more about these important steps.
Bobbi Brown Joins Yahoo as Editor in Chief of Beauty
By Kathy Savitt, Chief Marketing Officer
We’re thrilled to announce that Bobbi Brown is joining Yahoo as Editor in Chief of Beauty, where she will lead editorial direction, original content and the expansion and re-imagination of Yahoo Beauty. Bobbi will bring her beauty expertise and distinctive point of view to Yahoo’s audience, helping to inspire millions of women daily. She will also add some of the best independent voices in beauty and makeup to the Yahoo Beauty editorial team.
Bobbi is the Founder and Chief Creative Officer of Bobbi Brown Cosmetics, a global color cosmetics, fragrance and skincare brand with a presence in 60 countries. She is also a permanent fixture backstage at New York Fashion Week and works with the industry’s most influential designers, celebrities and style makers. A New York Times bestselling author, she has written eight instructional and engaging beauty and lifestyle books, and appears regularly in global print and broadcast media outlets. She will start at Yahoo on April 21, 2014.
Here’s what Bobbi had to say about joining Yahoo:
"I’m excited to take on my new role as Editor in Chief of Yahoo Beauty. In my career as a makeup artist, I’ve also had the amazing opportunity to write, create and teach. In this new role, I get to combine my interest in education and empowerment by curating amazing visual content that will teach women how to be their best selves. Beauty is not just about makeup, it’s about lifestyle and confidence.”
We can’t wait to share more about what’s in store for Yahoo Beauty. In the meantime, please join us in welcoming Bobbi to Yahoo!
By Alex Stamos, Chief Information Security Officer
When I joined Yahoo four weeks ago, we were in the middle of a massive project to protect our users and their data through the deployment of encryption technologies as we discussed in our November 2013 Tumblr.
So today, we’re updating you on our progress:
Traffic moving between Yahoo data centers is fully encrypted as of March 31.
In January, we made Yahoo Mail more secure by making browsing over HTTPS the default. In the last month, we enabled encryption of mail between our servers and other mail providers that support the SMTPTLS standard.
The Yahoo Homepage and all search queries that run on the Yahoo Homepage and most Yahoo properties also have HTTPS encryption enabled by default.
We implemented the latest in security best-practices, including supporting TLS 1.2, Perfect Forward Secrecy and a 2048-bit RSA key for many of our global properties such as Homepage, Mail and Digital Magazines. We are currently working to bring all Yahoo sites up to this standard.
Users can initiate an encrypted session for Yahoo News, Yahoo Sports, Yahoo Finance, and Good Morning America on Yahoo (gma.yahoo.com) by typing “https” before the site URL in their web browser.
A new, encrypted, version of Yahoo Messenger will be deployed in coming months.
Hundreds of Yahoos have been working around the clock over the last several months to provide a more secure experience for our users and we want to do even more moving forward. Our goal is to encrypt our entire platform for all users at all time, by default.
One of our biggest areas of focus in the coming months is to work with and encourage thousands of our partners across all of Yahoo’s hundreds of global properties to make sure that any data that is running on our network is secure. Our broader mission is to not only make Yahoo secure, but improve the security of the overall web ecosystem.
In addition to moving all of our properties to encryption by default, we will be implementing additional security measures such as HSTS, Perfect Forward Secrecy and Certificate Transparency over the coming months. This isn’t a project where we’ll ever check a box and be “finished.” Our fight to protect our users and their data is an on-going and critical effort. We will continue to work hard to deploy the best possible technology to combat attacks and surveillance that violate our users’ privacy.
Yahoo Expands Editorial Staff with Paula Froelich and Josh Wolk; Sarah McColl named Editor in Chief of Yahoo Food
By Kathy Savitt, CMO
We’re excited to welcome two new leaders to our editorial team as part of our ongoing commitment to re-imagine how news and information is delivered and consumed: Paula Froelich, Editor in Chief of Travel; and Josh Wolk, Executive Editor of Yahoo Entertainment. Additionally, Sarah McColl, former managing editor of Yahoo Food, has been promoted to Editor in Chief of Yahoo Food.
Starting today, Paula will serve as Editor in Chief of Yahoo Travel, where she will lead editorial direction, original content, and the expansion and re-imagination of Yahoo Travel. She is an award-winning journalist, creator of the travel website A Broad Abroad, and the New York Times best-selling author of the novel Mercury In Retrograde. She was the deputy editor of the New York Post’s gossip column, “Page Six,” for 10 years.
In his new role as Executive Editor of Yahoo Entertainment, Josh will oversee all editorial operations and shape the voice for entertainment coverage across the Yahoo media network. Josh comes to Yahoo from Vulture.com/New York Magazine where he served as editorial director. Prior to that, he was a senior editor at Entertainment Weekly. Josh will start at Yahoo on April 7, 2014.
Sarah McColl oversees all editorial functions for Yahoo Food (http://yahoo.com/food), which launched earlier this year. She has been part of Yahoo’s lifestyle editorial team since 2010. Prior to Yahoo, Sarah was a senior editor at Conde Nast, where she launched a network of blogs and produced video programming. She has also written for Bon Appetit and House Beautiful and her website was called one of the “Best Blogs for Foodies” by Bon Appetit.
Yahoo makes the world’s daily habits inspiring and entertaining. We are committed to delivering trusted news and original content, through innovative product experiences, to more than 800 million users worldwide. Paula and Josh join other industry leaders recently hired at Yahoo including Katie Couric, Global Anchor; tech columnist David Pogue; Yahoo News Editor in Chief Megan Liberman; national political columnist Matt Bai, and several other award-winning journalists and editors.
At Yahoo, our users’ interests enlighten and inform all we do, including how we approach government requests for user information. Today we’re issuing our second transparency report, continuing our effort to provide as much information as we can about government requests for this data.
The transparency report contains:
Government data requests received by Yahoo! Inc. from July 1 to December 31, 2013, including Foreign Intelligence Surveillance Act (FISA) requests, National Security Letters (NSLs), and criminal data requests (such as search warrants, court orders, and subpoenas issued in criminal investigations).
More detailed information about the U.S. national security requests we received from January 1 to June 30, 2013, reflecting a new U.S. government policy that lets Internet providers disclose more about these requests. The U.S. government adopted this policy after Yahoo and other Internet companies sued for the right to provide more transparency about the number and kinds of requests we receive.
Government data requests received in countries in which Yahoo operates a legal entity.
You trust and rely on Yahoo to deliver beautiful, personalized products that make your daily habits inspiring and entertaining. In turn, we work hard to protect your information from unclear, improper, overbroad or unlawful government data requests. See for yourself how we put our users first approach into action.
We will continue to update our transparency report every six months to share further information about the government requests we receive.
Twenty-five years ago, Sir Tim Berners-Lee forever changed all of our lives when he invented the World Wide Web. Six years later, David Filo and Jerry Yang founded Yahoo, marking their spot in history by making the Web a daily habit for hundreds of millions of people globally.
To honor this milestone, Yahoo asked some of the world’s most respected Web pioneers and thought leaders to share their “aha moment” when they first realized the future impact of the Web. In addition, Grammy Award-winning artist and tech enthusiast will.i.am put an exclamation point on the evening with a special performance to honor the rich history of the Web and pay tribute to the people who paved the way for the innovations of today and tomorrow.
See what people like Lady Gaga, David Filo, The Honorable Al Gore, and will.i.am had to say on Flickr and view the full “25 on 25” list below.
At Yahoo, we are proud of the role that we have played in the evolution of the Web, and we know this is just the beginning. We look forward to continuing in our mission to make the world’s digital daily habits inspiring and entertaining for years to come. Check out more photos from this historical moment on Flickr here.
The Web Foundation seeks to establish the open Web as a global public good and a basic right, ensuring that everyone can access and use it freely. For more information, visit webat25.org, webfoundation.org or webwewant.org.
Introducing the Yahoo Games Network and New Yahoo Classic Games
By Jesper Jensen, GM Yahoo Games
Back in May when Yahoo acquired PlayerScale, I promised there would be more to come.
Today, we are excited to introduce the Yahoo Games Network, our brand new platform for third-party game developers who want distribution of the Yahoo network in addition to easy onboarding services that help them authenticate players, monetize their games, provide social sharing, analytics and ongoing operational support for growth. We’re also launching the new Yahoo Classic Games with a beautiful, elegant, and easy-to-use design that plays seamlessly across the Web, Android devices and iPad, iPhone, and iPod Touch.
We plan to keep building out our platform with improvements and new features — providing not only a great experience for our millions of users, but also a cross-platform network for developers looking to reach the untapped gaming audience of Yahoo’s 800 million users worldwide (including 400 million users on mobile).
In the meantime, your feedback is invaluable to us and helps make Yahoo Games the best experience it can be, so let us know what you think.
Former NYC mayor Michael Bloomberg and I covered some very interesting topics in our interview at the United Nations. See what he had to say about the charter school debate, minimum wage, climate change, gun control and more - check it out!
By Jay Rossiter, SVP of Platforms & Personalization Products
At Yahoo, we’re focused on having the absolute best talent in place to provide our users with outstanding product experiences. Part of that experience is the trust that consumers put in us to keep their personal data secure. This trust is critical to our brand and is critical to our commitment to the hundreds of millions of users who make our products part of their daily habits. That’s why I’m thrilled to welcome Alex Stamos to Yahoo as our new VP of Information Security (CISO) reporting directly to me. Alex will lead all aspects of information security at Yahoo, including our team of Yahoo “Paranoids”, charged with making our products as secure as possible. This is a broad role which includes implementing top-to-bottom security for our products and systems but also to lead the company and the industry in not just how security works today but how it needs to work in the future.
Alex has spent his career building and improving secure, trustworthy systems and is a well-known expert on Internet infrastructure, cloud computing and mobile security. Most recently, he served as the CTO of Artemis and co-founded iSEC Partners. He has been a keynote speaker at FS-ISAC, was a key organizer of TrustyCon, and is frequently requested to present at conferences such as BlackHat, DEF CON, Microsoft Blue Hat and Infragard. He holds a BSEE from the University of California, Berkeley.
Hello and welcome to my very first blog for Yahoo. Today, I’m delighted to announce that I have signed with Yahoo as their Global Football Ambassador for 2014. I’m very excited that I will also be working as an exclusive analyst for Yahoo’s worldwide football coverage including the FIFA World Cup…
By Lisa Licht, Senior Vice President of Marketing Partnership
For the second consecutive year, we’re making Brazos Hall a daily habit for SXSW festivalgoers in the heart of Austin. Beginning March 8 through March 15 we have a great lineup including an evening of comedy with the iconic Upright…