Furthering Our Focus

By: Jay Rossiter, SVP, Cloud Platform Group

Over the past two years, our teams have been incredibly focused on our mission: making the world’s daily habits more inspiring and entertaining. This focus has allowed us to launch some new, exciting products while giving us the opportunity to make the core products our users already love even better.

To achieve this, we took a hard look at our products and have shut down some of the less popular ones and integrated widely-loved features from others into core Yahoo experiences. We first announced these changes in March and April 2013 and remain committed to communicating product updates that affect our users now and in the future. 

Here is an overview of our progress on this front:

  • Newlook Service: On April 30, we closed the Newlook service, an online virtual makeover tool for maktoob.yahoo.com.
  • Research Reports: Also on April 30, we removed the ability to generate research reports on Yahoo Finance, a little-used feature of the site.
  • Bookmarks.yahoo.com: As of May 26, we have closed Bookmarks.yahoo.com. If you were using this site to get to your Yahoo Bookmarks, it’s time to switch over toYahoo Toolbar on Firefox or Internet Explorer, where you can access and edit all of your favorite bookmarks.
  • People Search: As a user, you want one place to find everything you need. You can use Yahoo Search to find people, blogs, places, maps - anything. That’s why today, July 2, we are closing down Yahoo People Search, a defunct directory site that’s no longer useful. Check out Yahoo Search to find the people you’re looking for.
  • Xobni: As we announced in July 2013, although we are shutting down Xobni.com and the Smartr Product Suite today, July 2, we have incorporated many Xobni-like features into Yahoo Mail (like compose auto-suggest and people-centric mail search) and the technology behind the product continues to inform our current and future user experiences.
  • Yahoo Toolbar on Chrome: By July 22, the Yahoo Toolbar will be removed from the Chrome web store, to comply with recent Google Chrome policy updates. Instead, we now offer the Yahoo Extension for Chrome, which will give you quick access to Yahoo.com whenever you open a new tab. The Toolbar is still available for Firefox and Internet Explorer at toolbar.yahoo.com. Install the Toolbar and sign in to your Yahoo account to access your personalized settings.
  • Yahoo Shine: We recently unveiled several new digital magazines that dive deeper into the topics our users have come to love on Yahoo Shine and offer unique advertising opportunities for brands. While Yahoo Shine will be closing on July 31, through our digital magazines, like Yahoo Beauty and Yahoo Travel, we will continue to bring these topics to life with stunning visuals, a strong editorial voice and engaging native advertising.
  • Yahoo Voices and the Yahoo Contributor Network: On July 31, Voices.Yahoo.com will be shut down and at the end of August, Contributor.Yahoo.com closes. Yahoo will be notifying contributors and please refer to this FAQ for more details.

By focusing our energy on Yahoo’s four core areas — Search, Communications, Digital Magazines and Video — and the two incredible engines that power them, Flickr and Tumblr, we can make a bigger impact on the things people do everyday.

Want to learn more?  Check out our Press Center.

Yahoo app, now on iPad with the best of Yahoo Digital Magazines

By Fernando Delgado, Senior Director of Product Management, Mobile and Emerging Products 

Whether on your morning commute or waiting in line at the store, catching up on the latest news and information is something we do continually throughout our day. That’s what the Yahoo app was designed to deliver - the very best of the web, personalized to your interests, anywhere and anytime.   Today, we’re excited to bring that experience to your iPad, combined with stories from Yahoo’s latest digital magazines — Yahoo Food, Yahoo Tech, Yahoo Travel, Yahoo Movies and Yahoo Beauty.

Yahoo Digital Magazines are just like your favorite glossy magazines re-imagined for the digital world. Inspired by visually driven storytelling and distinctive editorial voices from well-known tastemakers such as Julia Bainbridge, Paula Froelich, David Pogue, Josh Wolk and  Bobbi Brown, these magazines offer a new way to experience digital content. 

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We’ve also added snapshots of local weather, stocks, sports, popular photos, videos and more, ensuring you have all the information you care about at your fingertip.

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As usual, for an experience that is personalized just for you, we encourage you to log into Yahoo.  Read the topics you’re most interested in, and we will continue to surface stories based on your preferences.

The Yahoo app for iPad is available now for U.S. users to download in the App Store. We hope you love it.

Want to learn more?  Check out our Press Center.

Introducing a new Flickr experience on Apple TV

By Bernardo Hernandez, VP and head of Flickr

Every day at Flickr we are committed to inspiring photography by building world-class tools and beautiful photo displays across devices. Today we are bringing a stunning new experience for sharing and accessing billions of photos on your television via Apple TV.

Flickr’s new service for Apple TV brings all your photos to life on the big screen, where you can engage with the Flickr community, explore the world’s most interesting photos, and use our powerful search capabilities to browse billions of photos within the most extraordinary online photo collection.

For the first time with Apple TV, sign into Flickr and view all your photos, videos, Favorites, Albums, and Groups. In one click, make any album into a slideshow or screensaver ready to share with friends, or customize in real-time with over fifteen different slideshow and screensaver modes.

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Share your photos and discover others’ through a dedicated “Explore” section highlighting our top trending photos, weekly photographer spotlights, daily curated galleries and videos, and public photo archives. See photos that you like? Fave them to automatically add to your Favorites. Find someone interesting? Visit their profile to see more or follow them.

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Search through Flickr’s extraordinary photo collection with powerful search capabilities that help you seamlessly find people, photos, or groups that interest you. Simply start typing, and we will automatically suggest topics that are relevant to you. Browse search results by creating a slideshow or screensaver.

imageSign into your Flickr service on Apple TV today and start enjoying these features.

Want to learn more?  Check out our Press Center.

Workforce Diversity at Yahoo

By Jacqueline Reses, Chief Development Officer

Here at Yahoo we are committed to attracting, developing and retaining a diverse workforce. We’re in the business of building products for hundreds of millions of users worldwide and that starts with having the best possible talent - a Yahoo team that understands and reflects our diverse user base.

Today, we are happy to join others in the tech industry in disclosing specifics around the diversity of Yahoo’s workforce. The charts below detail gender and ethnicity statistics (as self reported) and how they break out across technical, non-technical and leadership roles across the company.

*Leadership defined as VP’s and above

Data as of June, 2014 

These statistics are only a part of the story - Yahoo works to ensure that our existing employees feel welcome and supported during their time at the company. We have a wide range of Employee Resource Groups that serve people of diverse backgrounds and are highly engaged in their respective communities. For example, Yahoo received a 100% Corporate Equality Index score and was named a “Best Place to Work for LGBT Equality.”

Overall, our goal at Yahoo is to create a workplace culture that attracts and retains all talents, regardless of background, and to help our people grow to their full potential.

Please click here to view our 2013 EEO-1 Report.

Tumblr Sponsored Posts Now Promoted on Yahoo

By Mike Kerns, Senior Vice President of Homepage and Verticals & Lee Brown, Global Head of Brand Partnerships for Tumblr

Tumblr has always provided a creative canvas with limitless expression that attracts the culturally curious — the best place on the web for creators and marketers.  In fact, over the last two years, marketers have invested in Tumblr and contributed content as beautiful and diverse as the posts from our independent creators and editors.

Today, we’re excited to help marketers elevate their brand stories in a much bigger way. For the first time, content from Tumblr Sponsored Posts will be seamlessly promoted across Yahoo and Tumblr, which reach more than 800 million average monthly visitors. Tumblr Sponsored Posts are now integrated and available through Yahoo Gemini, the industry’s only marketplace where advertisers can buy mobile search and native advertising.

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Sponsored Posts will still feature the same native engagements that brands greatly value  (like, reblog and follow). Through Yahoo Gemini, now the same posts — articles, images or videos — can be promoted through native ads across Yahoo’s content streams, article pages, image galleries and digital magazines, on desktop and mobile. Yahoo’s data makes it easy for brands to reach the right audiences at scale with seamless, impactful native ads that drive engagement. 

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Some of the world’s favorite brands are already working with Tumblr and Yahoo to tell their brand stories, such as Lionsgate’s (NYSE: LGF) Capitol Couture destination to promote “The Hunger Games: Mockingjay – Part 1,” the next chapter of The Hunger Games trilogy.  Tapping into the artful black and white photography community, Lexus prompts people to “Send them a Signal,” while Lipton challenges consumers to #BeMoreTea. 

We’ve always believed in the power of creative brand storytelling, and data shows that advertising is more memorable and impactful when it is as good as the content around it.A recent case study across Yahoo and Tumblr showed that when people viewed content marketing, unaided brand awareness increased by 40 percent; brand consideration grew 31 percent; and tagline recognition increased by 100 percent.*

* Source: Yahoo & Tumblr Ipsos Content Marketing Case Study, June 2014

Want to learn more?  Check out our Press Center.

Introducing Yahoo Beauty

By Bobbi Brown, Editor in Chief of Yahoo Beauty

I believe that true beauty comes from within. I’ve always said that beauty is more than makeup. It’s about how you take care of yourself, what you eat and drink, and what you do to celebrate your individuality. Today, I’m excited to debut Yahoo Beauty, a new digital magazine that we hope will inspire all of us to live beautifully.

This is a beauty magazine unlike any other. The first thing you’ll notice is the stunning photos and videos, which allow you to see the stories before you ever read them.  It’s where you will find your daily dose of beauty information — helping you feel confident for life’s important moments, whether you’re meeting your boyfriend’s family, or getting ready for your daughter’s wedding.  We’ll also have inspiring stories from interesting  people like Rula Jebreal, Palestinian journalist, author, and news anchor, Misty Copeland, soloist with American Ballet Theatre, and Lea Wallace, an aspiring Olympic competitive runner. Last but certainly not least, we’re bringing together luminaries and experts in the industry, including the talented Britt Aboutaleb, our new managing editor, as well as  my all-star editorial staff, who will  offer master class tutorials to give you answers to your everyday beauty questions.

I’m as passionate about wellness as I am about makeup. What you feed your body is just as important as what you put on it, so we’ll also share healthy recipes from some of my favorite places, as well as exercise routines and life lessons from people who have inspired me to live a balanced a life.

Yahoo Beauty  is for real women and men (we’ve got you covered, guys!), and I can’t wait to learn from our amazing team - and from you too!  Follow us at @YahooBeauty and share your beauty questions and experiences.

Want to learn more?  Check out our Press Center.

Yahoo News Digest Wins Apple Design Award 2014

By Nick D’Aloisio, Product Manager, Yahoo News Digest   

Today Apple announced that Yahoo News Digest is a recipient for this year’s Apple Design Award and we are absolutely thrilled and honored.  To be recognized a second time by Apple, a company that has inspired millions of developers around the world to understand that simplicity can create enduring beauty, is something we are incredibly proud of.

Yahoo News Digest was created to serve people’s daily need to stay informed about the most important news and events around them. The algorithms, which were developed at Summly, smartly reduce stories to the most fundamental elements and meaningfully combine them with select point of views sourced from around the web. We take the Apple Design Award as a terrific reminder that innovation and beauty can be found in the care of the details.

Thank you to the amazing designers on the team who helped develop Yahoo News Digest and more importantly, our users who have made it an integral part of their daily lives.

More to come…

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yahoosports:

Smack Talk Season is Here!  
2014 Yahoo Sports Fantasy Football Now Open
By Brandon Funston, Lead Fantasy Expert 
The NFL draft is over, and training camps are right around the corner.  It’s officially Smack Talk Season, and Yahoo Sports Fantasy Football is now open to give you everything you need to prepare for league domination.

Sign-up today and download the Yahoo Fantasy app for iOS and Android devices.  Whether you’re attending graduations, weddings, or just hanging out at the beach, you can conduct mock drafts anytime, anywhere.  A lot happened this offseason that you may have missed (where do you take the draft’s most talked about player?).  Yahoo Sports Fantasy experts and NFL writers can help you track all the trends and transactions you need to be prepared.  
And we have great new features in store this year.  For the diehard fantasy fanatics, we’re introducing mobile auction drafts, in addition to the features you know and love like great tools, draft recaps, and player news streams.  


Of course, Fantasy Football wouldn’t exist if it weren’t for the commissioners who sacrifice their day jobs, friendships, sleep … you name it.   We want to give commissioners the rewards and recognition they deserve, so stay tuned for some exciting news (including your chance to win a trip to the big game in Glendale!!).
Sign up today and show the world who is #1.

http://sports.yahoo.com/loop/nfl-20140105004-904762134
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yahoosports:

Smack Talk Season is Here!  

2014 Yahoo Sports Fantasy Football Now Open

By Brandon Funston, Lead Fantasy Expert

The NFL draft is over, and training camps are right around the corner.  It’s officially Smack Talk Season, and Yahoo Sports Fantasy Football is now open to give you everything you need to prepare for league domination.

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Sign-up today and download the Yahoo Fantasy app for iOS and Android devices.  Whether you’re attending graduations, weddings, or just hanging out at the beach, you can conduct mock drafts anytime, anywhere.  A lot happened this offseason that you may have missed (where do you take the draft’s most talked about player?).  Yahoo Sports Fantasy experts and NFL writers can help you track all the trends and transactions you need to be prepared.  

And we have great new features in store this year.  For the diehard fantasy fanatics, we’re introducing mobile auction drafts, in addition to the features you know and love like great tools, draft recaps, and player news streams.  

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Of course, Fantasy Football wouldn’t exist if it weren’t for the commissioners who sacrifice their day jobs, friendships, sleep … you name it.   We want to give commissioners the rewards and recognition they deserve, so stay tuned for some exciting news (including your chance to win a trip to the big game in Glendale!!).

Sign up today and show the world who is #1.

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http://sports.yahoo.com/loop/nfl-20140105004-904762134

Extending Yahoo Stream Ads Globally

Last year, we debuted Yahoo Stream Ads as a way to make content discovery even more seamless and effective for our readers — through a brand new native ad format. Native advertising is paving the way for more engaging experiences across Yahoo, and we’re constantly exploring new ways to deliver value for brands, while enhancing the user experience. Today, we are extending Yahoo Stream Ads internationally and offering advertisers in Argentina, Brazil, Canada, France, Germany, Italy, Mexico, Spain and the United Kingdom even more ways to connect with Yahoo users.

With our new content stream format now available on many of your favorite Yahoo sites and mobile experiences around the world, we’re excited to be rolling out Yahoo Stream Ads to provide more personalized, immersive advertising that complements the design of these pages. This is an exciting step forward and now brands can easily leverage native advertising with massive scale to meet their marketing goals.

Want to learn more? Check out our Press Center.